Craft Beverages and Tourism, Volume 2: Environmental, Societal, and Marketing Implications
暫譯: 手工飲品與旅遊,第2卷:環境、社會及行銷影響

Slocum, Susan L., Kline, Carol, Cavaliere, Christina T.

  • 出版商: Palgrave MacMillan
  • 出版日期: 2018-06-22
  • 售價: $5,230
  • 貴賓價: 9.5$4,969
  • 語言: 英文
  • 頁數: 228
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 3319860984
  • ISBN-13: 9783319860985
  • 相關分類: 行銷/網路行銷 Marketing
  • 無法訂購

相關主題

商品描述

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.


商品描述(中文翻譯)

本卷結合定性與定量研究及案例研究,分析手工飲料產業在整個社會中的角色。它針對環境保護和社會責任等重要主題,以及手工啤酒飲用者的心理及其對旅遊行銷的影響。本卷推進了行銷、款待及休閒研究,為學術界、業界專家及新興企業家提供研究資源。

作者簡介


Susan L. Slocum is Assistant Professor in the Department of Tourism and Event Management at George Mason University, VA, USA. She studies sustainable tourism development and has worked with farmers and rural communities in the UK, Tanzania, and the Intermountain Western United States. She is the co-author of Scientific Tourism: Researchers as Travellers (with Carol Kline) and has authored foundational articles on craft beer tourism.
Carol Kline is Associate Professor in the Department of Management at Appalachian State University, NC, USA. Her research interests include rural and sustainable tourism development related to food, farms, entrepreneurship, and tourism's connection with community. She is the co-author of Scientific Tourism: Researchers as Travellers (with Susan L. Slocum) and has authored foundation articles on craft beer tourism.
Christina T. Cavaliere is Assistant Professor of Hospitality and Tourism Management Studies at Stockton University, NJ, USA. Her research interests include tourism and climate change, local economies, sustainable agriculture, and permaculture. She has designed and implemented conservation projects, field training, and research with partners in over thirty-five countries on six continents.

作者簡介(中文翻譯)

蘇珊·L·斯洛卡姆(Susan L. Slocum)是美國維吉尼亞州喬治梅森大學(George Mason University)旅遊與活動管理系的助理教授。她研究可持續旅遊發展,並曾與英國、坦尚尼亞及美國內陸西部的農民和農村社區合作。她是《科學旅遊:研究者作為旅行者》(Scientific Tourism: Researchers as Travellers,與卡羅爾·克萊因(Carol Kline)合著)的共同作者,並撰寫了有關精釀啤酒旅遊的基礎文章。

卡羅爾·克萊因(Carol Kline)是美國北卡羅來納州阿帕拉契州立大學(Appalachian State University)管理系的副教授。她的研究興趣包括與食品、農場、創業及旅遊與社區的聯繫相關的農村和可持續旅遊發展。她是《科學旅遊:研究者作為旅行者》(Scientific Tourism: Researchers as Travellers,與蘇珊·L·斯洛卡姆(Susan L. Slocum)合著)的共同作者,並撰寫了有關精釀啤酒旅遊的基礎文章。

克里斯蒂娜·T·卡瓦利埃雷(Christina T. Cavaliere)是美國新澤西州斯托克頓大學(Stockton University)酒店與旅遊管理研究的助理教授。她的研究興趣包括旅遊與氣候變遷、地方經濟、可持續農業和永續農業。她設計並實施了保護項目、現場培訓和研究,與來自六大洲三十五個國家的合作夥伴合作。