Case Based Research in Tourism, Travel, Hospitality and Events
暫譯: 旅遊、旅行、款待與活動的案例研究

Sigala, Marianna, Yeark, Anastasia, Presbury, Rajka

Case Based Research in Tourism, Travel, Hospitality and Events
  • 出版商: Springer
  • 出版日期: 2022-01-06
  • 售價: $7,300
  • 貴賓價: 9.5 折 $6,935
  • 語言: 英文
  • 頁數: 505
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 9811646708
  • ISBN-13: 9789811646706
  • 相關分類: 管理與領導 Management-leadership

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

This book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers.

The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction.

Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE)

There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally.

Professor Xander Lub, President, EuroCHRIE

The book inspires educators and students. The cases provide context to students' learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching.

Professor Brian King, Chair, THE-ICE Assessment Panel

The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice.

Dr Paul Whitelaw, Academic Director, Southern Cross University

This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of "real world issues", the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.

商品描述(中文翻譯)

這本書整合了國際、當代及熱門的旅遊、旅行、款待和活動的案例研究。案例研究能使學習變得更具吸引力和趣味性，並幫助學生更好地理解理論，發展他們的分析和解決問題的能力。利用行業作為一個開放的實驗室，基於案例的研究將學者融入現實世界的行業挑戰，並激勵他們進行理論化，推進我們的知識邊界。

本書包含國際案例研究，幫助旅遊學者建立和推進（新）理論，並豐富他們的教育實踐。案例研究附有教學備註，指導學者將案例研究整合到教學中。

Kirsten Holmes 博士，澳大利亞及新西蘭旅遊與款待教育委員會（CAUTHE）主席
*當代且結構良好的案例研究在旅遊教學中至關重要。通過納入來自澳大利亞和新西蘭以及亞洲、歐洲和加勒比地區的關鍵目的地的案例研究，本書對全球高等教育教師非常有幫助。*

Xander Lub 教授，歐洲旅遊與款待教育協會（EuroCHRIE）主席
*這本書激勵了教育工作者和學生。這些案例為學生的學習提供了背景，並展示了行業的豐富性和多樣性。本書還清楚地展示了研究如何能夠指導我們的教學。*

Brian King 教授，THE-ICE 評估小組主席
*本書包含五個主題下的案例：體驗、運營、技術、策略與行銷，以及目的地。本書為科目講師提供了一個結構，指導學生將理論應用於實踐。*

Paul Whitelaw 博士，南十字星大學學術主任
*這本書對於本科和研究生層次的款待、旅遊和活動教學做出了重要貢獻。在行業要求我們的畢業生對「現實世界問題」有深刻理解的時候，案例研究方法提供了一種可接觸、有意義且易於理解的方式，使學生能夠參與現實世界的問題。*

作者簡介

Prof Marianna Sigala

Dr Marianna Sigala is a Professor at the University of South Australia and the Director of the Centre for Tourism & Leisure Management. She is a widely published and multi-awarded authority with research interests including services and experience management, Information and Communication Technologies (ICT) in tourism and hospitality, as well as wine tourism. She has a long record of leadership and participation in international research projects (e.g., E.U. and the Council of Europe). She is a past President of EuroCHRIE and a past member of the executive board of ICHRIE and IFITT. She currently serves on the executive board of CAUTHE. She is the co-editor of the Journal of Service Theory & Practice, and the Editor-InChief of the Journal of Hospitality & Tourism Management. In 2016, she was awarded the prestigious EuroCHRIE Presidents' Award for her lifetime contributions and achievements to tourism and hospitality education. Since 2020, Professor Sigala is also appointed as Research Fellow of CAUTHE.

Anastasia Yeark CMgr MIML

Anastasia Yeark is a Chartered Manager (Australian Institute of Managers and Leaders) and an Academic Head of the Strategy and Operations Discipline at Kaplan Business School. She holds a Masters of Business, a Bachelor in International Hotel and Tourism Management and has a decade worth of leadership experience in the hospitality industry. Her current passion lies within the higher education industry and curriculum design. Since 2017, Anastasia has been representing Kaplan Business School at CAUTHE as a chapter director, and in 2019, she was appointed as CAUTHE executive committee member.

Dr Rajka Presbury

Dr Rajka Presbury coordinates the scholarship activities at Blue Mountains International Hotel Management School (BMIHMS) at Torrens University. Before joining academia, Dr Presbury gained extensive professional experience in the hotel sector and had held several management positions in Banqueting Services, Restaurant, and Event Sales and Conventions. Rajka is an auditor for the International Centre for Excellence in Tourism and Hospitality Education (THE ICE): www.the-ice.org.

Dr Marcela Fang

Dr Marcela Fang is a management lecturer in the Faculty of Higher Education at William Angliss Institute, where she teaches strategic management, leadership and innovation. Her experience includes lecturing, design and development of curriculum for higher education and industry settings. Marcela's research focuses on leadership, leadership development, evaluation of higher education and training programs, strategy and innovation.

Prof Karen A. Smith

Prof Karen A. Smith is an Associate Dean in the Wellington School of Business and Government, Victoria University of Wellington, where she is also a Professor of Tourism Management and teaches tourism and event management. She has co-edited four books and journal articles on a range of tourism and volunteer management areas. She makes extensive use of case studies in teaching and curriculum design.

作者簡介(中文翻譯)

瑪莉安娜·西嘉拉教授

瑪莉安娜·西嘉拉博士是南澳大利亞大學的教授及旅遊與休閒管理中心的主任。她是一位廣泛發表且多次獲獎的權威，研究興趣包括服務與體驗管理、資訊與通信技術（ICT）在旅遊和款待業的應用，以及葡萄酒旅遊。她在國際研究項目（例如歐盟和歐洲理事會）中有著長期的領導和參與記錄。她曾擔任EuroCHRIE的主席，並曾是ICHRIE和IFITT執行委員會的成員。她目前在CAUTHE的執行委員會任職。她是《服務理論與實踐期刊》的共同編輯，以及《款待與旅遊管理期刊》的主編。2016年，她因對旅遊和款待教育的終身貢獻和成就而獲得了享有盛譽的EuroCHRIE主席獎。自2020年以來，西嘉拉教授也被任命為CAUTHE的研究員。

安娜斯塔西亞·耶克 CMgr MIML

安娜斯塔西亞·耶克是澳大利亞管理與領導學院的特許經理，並擔任凱普蘭商學院策略與運營學科的學術負責人。她擁有商業碩士學位和國際酒店與旅遊管理學士學位，並在款待業擁有十年的領導經驗。她目前的熱情在於高等教育行業和課程設計。自2017年以來，安娜斯塔西亞一直代表凱普蘭商學院在CAUTHE擔任章節主任，並於2019年被任命為CAUTHE執行委員會成員。

拉伊卡·普雷斯伯里博士

拉伊卡·普雷斯伯里博士負責托倫斯大學藍山國際酒店管理學院（BMIHMS）的獎學金活動。在進入學術界之前，普雷斯伯里博士在酒店行業獲得了廣泛的專業經驗，並在宴會服務、餐廳及活動銷售和會議等多個管理職位上任職。拉伊卡是國際旅遊與款待教育卓越中心（THE ICE）的審核員：www.the-ice.org。

馬塞拉·方博士

馬塞拉·方博士是威廉·安格利斯學院高等教育學院的管理講師，教授戰略管理、領導力和創新。她的經驗包括在高等教育和行業環境中講授、設計和開發課程。馬塞拉的研究重點在於領導力、領導力發展、高等教育和培訓計劃的評估、戰略和創新。

凱倫·A·史密斯教授

凱倫·A·史密斯教授是維多利亞大學惠靈頓商學院和政府學院的副院長，同時也是旅遊管理的教授，教授旅遊和活動管理。她共同編輯了四本書籍和多篇有關旅遊和志願者管理領域的期刊文章。在教學和課程設計中，她廣泛使用案例研究。

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