Hacking Product Design: A Guide to Designing Products for Startups

Tony Jing

  • 出版商: Apress
  • 出版日期: 2018-09-28
  • 定價: $1,200
  • 售價: 9.5$1,140
  • 貴賓價: 9.0$1,080
  • 語言: 英文
  • 頁數: 128
  • 裝訂: Paperback
  • ISBN: 1484239849
  • ISBN-13: 9781484239841
  • 相關分類: 駭客 Hack
  • 立即出貨 (庫存=1)

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商品描述

Understand how designing a technology product in a startup environment is markedly different from product design at established companies. This book teaches product designers how to think and frame problems in the dynamic context of startups. You will discover how to enhance your soft skills that are often not taught, but are crucial to your success.

In the emerging field of design for technology products, there are many books and resources covering the hard skills―such as visual design, interface design, prototyping, and motion design. These skills are necessary to design work; however, without an understanding of the true potential of design and the skills required to unleash that potential in a startup setting, the impact of design may remain at a production level and not reach a position where it can positively impact product strategy and the business bottom line. Hacking Product Design addresses that gap in knowledge. 


What You’ll Learn 

  • Gain foundational knowledge: know what startups are, the mindset designers should have when working in startups, and how to solve problems
  • Generate product ideas, collaborate with others, and prioritize what to do to maximize the potential of those ideas
  • Discover how to be successful in designing great products―know what to focus on and the principles to follow


Who This Book Is For 

Those interested in becoming product designers in startups, including design students, junior designers, front-end engineers, and graphic and web designers who want to transition to designing technology products

商品描述(中文翻譯)

了解在初創公司環境中設計科技產品與在成熟公司進行產品設計有明顯的不同。本書教導產品設計師如何在初創公司的動態環境中思考和解決問題。您將學習如何提升軟技能,這些技能通常不會被教授,但對您的成功至關重要。

在設計科技產品的新興領域中,有許多書籍和資源涵蓋了硬技能,例如視覺設計、界面設計、原型製作和動態設計。這些技能對於設計工作是必要的;然而,如果沒有對設計的真正潛力以及在初創公司環境中釋放該潛力所需的技能有所了解,設計的影響可能僅限於生產層面,無法對產品策略和業務底線產生積極的影響。《Hacking Product Design》填補了這方面的知識空白。

您將學到以下內容:
- 獲得基礎知識:了解初創公司是什麼,設計師在初創公司工作時應該具備的心態,以及如何解決問題。
- 生成產品理念,與他人合作,並優先考慮如何最大程度發揮這些理念的潛力。
- 發現如何在設計優秀產品方面取得成功,了解應該關注什麼以及應該遵循的原則。

本書適合以下讀者:
- 有興趣成為初創公司產品設計師的人,包括設計學生、初級設計師、前端工程師以及希望轉向設計科技產品的平面和網頁設計師。