Navigating the Product Galaxy: A Practical Handbook for Product Managers
暫譯: 產品宇宙導航:產品經理實用手冊

Galli, Michele

  • 出版商: Apress
  • 出版日期: 2025-02-28
  • 售價: $1,420
  • 貴賓價: 9.5$1,349
  • 語言: 英文
  • 頁數: 232
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 9798868811470
  • ISBN-13: 9798868811470
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

As companies want to innovate and stay competitive, product managers must be capable of understanding new market demands, leveraging technology, and aligning product strategies with business goals. This book is designed for both aspiring and seasoned product managers covering the entire product management lifecycle, from ideation and user research to development, to launch, and continuous improvement.

In today's technology-driven market, the role of a product manager has never been more crucial. This book emphasizes practical applications and real-world examples, offering actionable insights and addresses the evolving world of product management, including the impact of new technologies and methodologies. By blending theory with practice, Navigating the Product Galaxy provides you with the tools they need to succeed in a dynamic environment.

What You Will Learn

  • Create an inspiring vision and strategic roadmap.
  • Leverage user research and product metrics.
  • Understand the best approaches to plan, launch, and iterate on your product.
  • Generate growth and improve conversion rates.
  • Apply methods for continuous learning and staying ahead in the industry

Who This Book Is For

Product Managers both new to the field and those more experienced who are looking to consolidate their skills; Developers and engineers who are looking to know more about product management lifecycles; Managers and start up entrepreneurs who are looking to know more about product management and deployment for early business success.

商品描述(中文翻譯)

隨著公司希望創新並保持競爭力,產品經理必須能夠理解新的市場需求、利用技術,並將產品策略與商業目標對齊。本書旨在為有志於成為產品經理及資深產品經理提供指導,涵蓋整個產品管理生命周期,從構思和用戶研究到開發、推出及持續改進。

在當今以技術驅動的市場中,產品經理的角色比以往任何時候都更為重要。本書強調實用應用和真實案例,提供可行的見解,並探討不斷演變的產品管理世界,包括新技術和方法論的影響。通過將理論與實踐相結合,《Navigating the Product Galaxy》為您提供在動態環境中成功所需的工具。

您將學到的內容:
- 創建鼓舞人心的願景和戰略路線圖。
- 利用用戶研究和產品指標。
- 理解計劃、推出和迭代產品的最佳方法。
- 產生增長並改善轉換率。
- 應用持續學習的方法,保持在行業中的領先地位。

本書適合對象:
無論是新進入該領域的產品經理,還是希望鞏固技能的資深產品經理;希望了解產品管理生命周期的開發人員和工程師;以及希望了解產品管理和部署以實現早期商業成功的經理和創業者。

作者簡介

Michele Galli is a product management expert with over a decade of experience across various sectors, including fintech, prop-tech, and the Internet of Things. His entrepreneurial journey began as the founder and CEO of an IoT startup, where he mastered his skills in leading innovative projects and navigating complex markets. Currently, Michele leads the onboarding and growth functions at Wise, a globally recognized money platform, as Product Director. His role at Wise involves acquiring new customers, streamlining onboarding processes for both individual and business clients, and ensuring sustainable growth for one of the biggest fintech companies in the world.

作者簡介(中文翻譯)

Michele Galli 是一位產品管理專家,擁有超過十年的經驗,涵蓋金融科技(fintech)、房地產科技(prop-tech)和物聯網(Internet of Things)等多個領域。他的創業旅程始於創立並擔任物聯網初創公司的首席執行官,在那裡他掌握了領導創新項目和應對複雜市場的技能。目前,Michele 擔任 Wise 的產品總監,負責全球知名的金融平台的客戶引導和增長功能。他在 Wise 的角色包括獲取新客戶、簡化個人和企業客戶的引導流程,以及確保這家全球最大的金融科技公司之一的可持續增長。