Design Science in Tourism: Foundations of Destination Management (Tourism on the Verge)
暫譯: 旅遊設計科學:目的地管理的基礎(旅遊邊緣)
- 出版商: Springer
- 出版日期: 2016-10-12
- 售價: $9,810
- 貴賓價: 9.5 折 $9,320
- 語言: 英文
- 頁數: 272
- 裝訂: Hardcover
- ISBN: 3319427717
- ISBN-13: 9783319427713
海外代購書籍(需單獨結帳)
相關主題
商品描述
This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations.
The book builds on recent findings in psychology, geography and urban and regional planning, as well as from economics, marketing and communications, and explores the opportunities arising from recent advances in the Internet and related technologies like memory, storage, RFID, GIS, mobile and social media in the context of collecting and analyzing traveler-related data. It presents a broad range of insights and cases on how modern design approaches can be used to develop new and better touristic experiences, and how they enable the tourism industry to track and communicate with visitors in a more meaningful way and more effectively manage visitor experiences.商品描述(中文翻譯)
本書探討設計科學和設計思維對旅遊規劃的影響,匯集了旅遊研究領域的領先專家的貢獻,提供了一個全面且相互聯繫的前沿成果全景,這些成果影響著當前和未來旅遊目的地的設計。
本書基於心理學、地理學以及城市和區域規劃的最新研究成果,還包括經濟學、市場營銷和傳播學的研究,並探討了在收集和分析與旅客相關數據的背景下,最近在互聯網及相關技術(如記憶體、儲存、RFID、GIS、行動和社交媒體)方面的進展所帶來的機會。它呈現了一系列廣泛的見解和案例,說明現代設計方法如何用於開發新的和更好的旅遊體驗,以及這些方法如何使旅遊業能夠以更有意義的方式追蹤和與訪客溝通,並更有效地管理訪客體驗。