Data Excellence in Sports: A Practical Guide for Sports Organizations
暫譯: 體育數據卓越：運動組織的實用指南

Schwizer, Dominik, Burch, Michael

Data Excellence in Sports: A Practical Guide for Sports Organizations
  • 出版商: Springer
  • 出版日期: 2026-04-10
  • 售價: $4,280
  • 貴賓價: 9.5 折 $4,066
  • 語言: 英文
  • 頁數: 221
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3032109922
  • ISBN-13: 9783032109927
  • 相關分類: Data-visualization

    • 海外代購書籍(需單獨結帳)

商品描述

This book offers a comprehensive guide for sports organizations to effectively manage and leverage data for optimal outcomes. It bridges theory and practice, providing frameworks for sports data strategy and analytics, and emphasizing data governance, quality, and security. Through case studies and examples, it demonstrates data-driven improvements in player recruitment, game strategy, fan engagement, and revenue generation. Exploring emerging trends like AI and machine learning, it empowers readers to make informed decisions and meet the growing demand for data-driven decision-making in sports. The book aims to unlock the potential of sports data for sustained success in the industry.

商品描述(中文翻譯)

本書提供了一個全面的指南，幫助體育組織有效管理和利用數據以達成最佳結果。它橋接了理論與實踐，提供體育數據策略和分析的框架，並強調數據治理、質量和安全性。通過案例研究和示例，本書展示了在球員招募、比賽策略、球迷參與和收入生成方面的數據驅動改進。探索人工智慧（AI）和機器學習等新興趨勢，本書使讀者能夠做出明智的決策，滿足體育領域對數據驅動決策日益增長的需求。本書旨在釋放體育數據的潛力，以實現行業的持續成功。

作者簡介

Dr. oec. Dominik Schwizer, a lecturer in Sport Management at UAS Grisons and in Marketing at the University of St. Gallen (HSG), Switzerland, holds a Ph.D. in Business Administration from HSG. His work focuses on the intersection of business and sport, with emphasis on the economics of sport, data-driven management, and ethical questions in sport. As an observer, analyst, and translator between academia and practice, he reflects on, teaches, and writes about sport in close exchange with practitioners.

Dr. rer. nat. Michael Burch, a lecturer at UAS Grisons in Switzerland, holds a Ph.D. in Computer Science from the University of Trier, Germany. Specializing in Information Visualization, Visual Analytics, and Eye Tracking, he has made significant contributions to research at institutions like Technische Universiteit Eindhoven and VISUS in Stuttgart, Germany. With nearly 15 years of experience, Dr. Burch brings invaluable expertise to interdisciplinary projects.

作者簡介(中文翻譯)

德國商業管理博士 Dominik Schwizer，是瑞士格勞賓登應用科技大學（UAS Grisons）體育管理的講師，以及聖加侖大學（HSG）市場行銷的講師。他擁有聖加侖大學的商業管理博士學位。他的研究專注於商業與體育的交集，特別是體育經濟學、數據驅動的管理以及體育中的倫理問題。作為學術界與實務界之間的觀察者、分析師和翻譯者，他在與實務工作者的密切交流中，反思、教學並撰寫有關體育的內容。 自然科學博士 Michael Burch，是瑞士格勞賓登應用科技大學的講師，擁有德國特里爾大學的計算機科學博士學位。他專注於資訊視覺化、視覺分析和眼動追蹤，並在如荷蘭埃因霍溫科技大學和德國斯圖加特的VISUS等機構對研究做出了重要貢獻。擁有近15年的經驗，Burch博士為跨學科項目帶來了寶貴的專業知識。

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