Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future
暫譯: 融合策略：即時數據與人工智慧如何驅動工業未來

Govindarajan, Vijay, Venkatraman, Venkat

Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future
  • 出版商: Harvard Business Review Press
  • 出版日期: 2024-03-12
  • 售價: $1,390
  • 貴賓價: 9.5 折 $1,321
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 164782625X
  • ISBN-13: 9781647826253
  • 相關分類: AI Coding
  • 相關翻譯: 數實融合：實時數據和人工智能驅動的工業進化論 (簡中版)

    • 海外代購書籍(需單獨結帳)

商品描述

Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products--and the companies that make them.

Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing--fast.

In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkatraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best--create physical products--with what digitals do best--use algorithms and AI to parse expansive, interconnected datasets--to make strategic connections that would otherwise be impossible.

The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide.

Fusion Strategy is the way forward.

商品描述(中文翻譯)

兩位世界知名的創新與數位策略專家探討即時數據與人工智慧如何徹底改變實體產品及其製造公司。

像 Facebook、Amazon 和 Google 這樣的科技巨頭能夠從數十億用戶那裡收集即時數據。對於設計和製造實體產品的公司來說，這種流動的、數據豐富的信息曾經是一個遙不可及的夢想。如今，隨著廉價且強大的感測器、超級計算和人工智慧的興起，情況正在迅速改變。

在《Fusion Strategy》中，世界知名的創新專家 Vijay Govindarajan 和數位策略專家 Venkat Venkatraman 提供了一本首創的手冊，幫助工業公司將他們最擅長的事情——創造實體產品，與數位公司最擅長的事情——使用算法和人工智慧解析龐大且互聯的數據集，結合起來，從而建立本來不可能的戰略聯繫。

競爭優勢的法則正在改變，獎勵那些擁有最強大、數據驅動見解的公司，而非擁有最有價值資產的公司。為了在新的數位時代中競爭，公司需要利用即時數據來加速他們的產品、策略和客戶關係。那些不這樣做的公司則有可能在下一次重大的數位鴻溝中落於下風。

《Fusion Strategy》是前進的方向。

作者簡介

Vijay Govindarajan (VG) is widely regarded as one of the world's leading experts on strategy and innovation. He is the Coxe Distinguished Professor at Tuck School of Business at Dartmouth College and a former Marvin Bower Fellow at Harvard Business School. He is the author of the bestselling books Reverse Innovation and The Three-Box Solution.

Venkat Venkatraman is the David J. McGrath Jr. Professor in Information Systems at the Questrom School of Business, Boston University. He is considered one of the foremost authorities on how companies develop strategies to win with digital technologies.

作者簡介(中文翻譯)

維傑·戈文達拉揚 (Vijay Govindarajan, VG) 被廣泛認為是全球策略與創新領域的頂尖專家之一。他是達特茅斯學院塔克商學院的科克斯傑出教授，並曾擔任哈佛商學院的馬文·鮑爾研究員。他是暢銷書籍《逆向創新》（Reverse Innovation）和《三盒解決方案》（The Three-Box Solution）的作者。

文卡特·文卡特拉曼 (Venkat Venkatraman) 是波士頓大學奎斯特羅姆商學院的戴維·J·麥克格拉斯二世教授，專注於資訊系統。他被視為企業如何利用數位技術制定獲勝策略的權威之一。

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