Introduction to Hospitality, 9/e (GE-Paperback)
暫譯: 酒店業概論，第9版 (GE-平裝本)

John R. Walker

Introduction to Hospitality, 9/e (GE-Paperback)
  • 出版商: Pearson FT Press
  • 出版日期: 2025-01-01
  • 售價: $1,480
  • 貴賓價: 9.8 折 $1,450
  • 語言: 英文
  • 頁數: 446
  • ISBN: 1292469838
  • ISBN-13: 9781292469836
  • 相關分類: 商業管理類

    • 下單後立即進貨 (約5~7天)

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商品描述

Introduction to Hospitality is a lively, comprehensive survey of hospitality, the world's largest industry, designed for tomorrow's leaders. You'll explore the vibrant inner workings of each hospitality segment, including lodging, restaurants, tourism, recreation, attractions, clubs and managerial areas.

A core goal of this text is to help you advance your hospitality career. In that spirit, Author John Walker offers you lively material and interesting features to facilitate the learning process.

The 9th Edition maintains its five-part organization and features an all-new chapter on cruising. All chapters are updated to include COVID-19 implications, as well as What do you think? critical-thinking discussion questions.

商品描述(中文翻譯)

《酒店業概論》是一本生動且全面的酒店業調查書，這是全球最大的產業，旨在為明天的領導者設計。您將探索每個酒店業細分領域的活力內部運作，包括住宿、餐廳、旅遊、休閒、景點、俱樂部和管理領域。

本書的核心目標是幫助您推進您的酒店業職業生涯。為此，作者約翰·沃克（John Walker）提供了生動的材料和有趣的特點，以促進學習過程。

第九版保持了五部分的組織結構，並新增了一章關於郵輪的內容。所有章節均已更新，以包括 COVID-19 的影響，以及「你怎麼看？」的批判性思考討論問題。

作者簡介

作者：John R. Walker
現職：University of South Florida

作者簡介(中文翻譯)

作者：John R. Walker
現職：南佛羅里達大學

目錄大綱

PART I: INTRODUCING HOSPITALITY AND LODGING
Ch 1 Introducing Hospitality
Ch 2 The Hotel Business
Ch 3 Rooms Division
Ch 4 Hotel Food and Beverage

PART II: BEVERAGES, RESTAURANTS, AND MANAGED SERVICES
Ch 5 Beverages
Ch 6 The Restaurant Business
Ch 7 Restaurant Management
Ch 8 Managed Services

PART III: TOURISM, RECREATION, ATTRACTIONS, CLUBS, AND GAMING
Ch 9 Tourism
Ch10 Recreation, Attractions, and Clubs
Ch11 Gaming Entertainment
Ch12 Cruising

PART IV: ASSEMBLIES, EVENTS, ATTRACTIONS, LEADERSHIP, AND MANAGEMENT
Ch13 Meetings, Conventions, and Expositions
Ch14 Events
Ch15 Leadership, Management, and Marketing

PART V: MANAGERIAL AREAS OF THE HOSPITALITY INDUSTRY
Ch16 Planning
Ch17 Organizing
Ch18 Communication and Decision-Making
Ch19 Control

目錄大綱(中文翻譯)

PART I: INTRODUCING HOSPITALITY AND LODGING

Ch 1 Introducing Hospitality

Ch 2 The Hotel Business

Ch 3 Rooms Division

Ch 4 Hotel Food and Beverage



PART II: BEVERAGES, RESTAURANTS, AND MANAGED SERVICES

Ch 5 Beverages

Ch 6 The Restaurant Business

Ch 7 Restaurant Management

Ch 8 Managed Services



PART III: TOURISM, RECREATION, ATTRACTIONS, CLUBS, AND GAMING

Ch 9 Tourism

Ch10 Recreation, Attractions, and Clubs

Ch11 Gaming Entertainment

Ch12 Cruising



PART IV: ASSEMBLIES, EVENTS, ATTRACTIONS, LEADERSHIP, AND MANAGEMENT

Ch13 Meetings, Conventions, and Expositions

Ch14 Events

Ch15 Leadership, Management, and Marketing



PART V: MANAGERIAL AREAS OF THE HOSPITALITY INDUSTRY

Ch16 Planning

Ch17 Organizing

Ch18 Communication and Decision-Making

Ch19 Control

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