Better Business, 5/ｅ(GE-Paperback)

Name: Better Business, 5/ｅ(GE-Paperback)
Price: 1294 TWD
Availability: InStock
Author: Michael R. Solomon，Mary Anne Poatsy，Kendall Martin
ISBN: 1292218193

Michael R. Solomon，Mary Anne Poatsy，Kendall Martin

出版商: Pearson FT Press
出版日期: 2018-01-01
售價: $1,320
貴賓價: 9.8 折 $1,294
語言: 英文
ISBN: 1292218193
ISBN-13: 9781292218199

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商品描述

Better Business introduces the business content students need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.

商品描述(中文翻譯)

Better Business 以更好的方式介紹學生所需的商業內容。透過刺激性、對話式的問答格式呈現材料，該文本鼓勵學生準備好參加課堂，進行更深入的對話，從而開啟真正引人入勝的課堂體驗。在整本書中，獨特的特點展示了相關商業冒險的正面和負面結果，而「迷你章節」則專注於商業中的關鍵主題。第五版持續更新社交媒體策略和技術，反映當代商業環境中社交媒體的爆炸性增長。透過 Better Business，學生和教師擁有一個強大的學習和教學工具，捕捉商業中不斷演變的議題和機會。

目錄大綱

PART I: LOOKING AT THE BUSINESS ENVIROMENT
Ch 1 Business Basics
Ch 2 Economics and Banking
Ch 3 Ethics in Business
Ch 4 Business in a Global Economy
Mini Chapter 1 Business Law

PART II: STARING AND STRUCTURING A BUSINESS
Ch 5 Small Business and the Entrepreneur
Ch 6 Forms of Business Ownership
Mini Chapter 2 Constructing an Effective Business Plan

PART III: MANAGING A BUSINESS AND EMPLOYEES
Ch 7 Business Management and Organization
Ch 8 Motivation, Leadership, and Teamwork
Ch 9 Human Resource Management
Ch10 Online Business and Technology
Ch11 Production, Operations, and the Supply Chain Management
Mini Chapter 3 Business Communications

PART IV: PRINCIPLE OF MARKETING
Ch12 Marketing and Consumer Behavior
Ch13 Product Development and Pricing Strategies
Ch14 Promotion and Distribution
Mini Chapter 4 Finding a Job

PART V: PRINCIPLES OF FINANCE
Ch15 Financing and Accounting for Business Operations
Ch16 Investment Opportunities in the Securities Market
Mini Chapter 5 Personal Finance