Strategic Management of Technological Innovation, 7/e (Paperback)
暫譯: 技術創新之策略管理，第7版（平裝本）

Melissa A. Schilling

Strategic Management of Technological Innovation, 7/e (Paperback)
  • 出版商: McGraw-Hill Education
  • 出版日期: 2023-05-30
  • 售價: $1,680
  • 貴賓價: 9.8 折 $1,646
  • 語言: 英文
  • 頁數: 349
  • ISBN: 126507335X
  • ISBN-13: 9781265073350

    • 進口中暫時缺貨

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商品描述

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

商品描述(中文翻譯)

梅莉莎·希林（Melissa Schilling）的《技術創新之策略管理》是全球第一的創新策略教材。該書將創新管理視為一個策略性過程，並按照大多數策略教科書中使用的策略管理過程進行組織，從評估情境中的競爭動態開始，然後到策略制定，再到策略實施。雖然本書強調實際應用和範例，但也系統性地涵蓋了現有的研究並提供註腳以指導進一步閱讀。它旨在成為策略管理、創新及新產品開發課程的主要教材，並考慮到商業學生和工程學生的需求。

作者簡介

作者：Melissa A. Schilling
現職：New York University

作者簡介(中文翻譯)

作者：Melissa A. Schilling
現職：紐約大學

目錄大綱

Ch 1 Introduction

PART I: INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATION
Ch 2 Sources of Innovation
Ch 3 Types and Patterns of Innovation
Ch 4 Standards Battles, Modularity, and Platform Competition
Ch 5 Timing of Entry

PART II: FORMULATING TECHNOLOGICAL INNOVATION STRATEGY
Ch 6 Defining the Organization’s Strategic Direction
Ch 7 Choosing Innovation Projects
Ch 8 Collaboration Strategies
Ch 9 Protecting Innovation

PART III: IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGY
Ch10 Organizing for Innovation
Ch11 Managing the New Product Development Process
Ch12 Managing New Product Development Teams
Ch13 Crafting a Deployment Strategy

目錄大綱(中文翻譯)

Ch 1 Introduction



PART I: INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATION

Ch 2 Sources of Innovation

Ch 3 Types and Patterns of Innovation

Ch 4 Standards Battles, Modularity, and Platform Competition

Ch 5 Timing of Entry



PART II: FORMULATING TECHNOLOGICAL INNOVATION STRATEGY

Ch 6 Defining the Organization’s Strategic Direction

Ch 7 Choosing Innovation Projects

Ch 8 Collaboration Strategies

Ch 9 Protecting Innovation



PART III: IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGY

Ch10 Organizing for Innovation

Ch11 Managing the New Product Development Process

Ch12 Managing New Product Development Teams

Ch13 Crafting a Deployment Strategy

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