Strategic Management: An Integrated Approach: Theory and Cases, 14/e (AE-Paperback)

Charles W. L. Hill , Melissa A. Schilling

  • 出版商: Cengage Learning
  • 出版日期: 2024-04-01
  • 售價: $1,580
  • 貴賓價: 9.8$1,548
  • 語言: 英文
  • 頁數: 720
  • ISBN: 9815160672
  • ISBN-13: 9789815160673
  • 下單後立即進貨 (約5~7天)

相關主題

商品描述

This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many others. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.

商品描述(中文翻譯)

這本全面且引人入勝的教材通過最新的學術研究和實踐應用,呈現了戰略管理的複雜性。備受尊敬的作者Charles Hill和Melissa Schilling通過理論和案例研究,整合了有關競爭優勢、公司治理、多元化、戰略領導、技術和創新以及企業社會責任等主題的尖端研究。基於實際應用和領域內的最新思維,第14版更加強調變化中的全球經濟及其在戰略管理中的角色。附錄引導學生進行案例分析過程,並解釋管理者用於比較公司績效的關鍵比率。高質量的案例研究計劃包含31個案例,涵蓋了來自各種行業和國家的小型、中型和大型公司。本版的特色案例包括特斯拉汽車、阿里巴巴、谷歌、微軟、波音、宜家、Zeta Energy等等。與這本以學生為中心的教材搭配使用,MindTap學習解決方案將培養下一代戰略領導者的能力。

作者簡介

作者:Charles W. L. Hill
現職:University of Washington-Foster School of Business

作者:Melissa A. Schilling
現職:New York University-Stern School of Business

作者簡介(中文翻譯)

作者:Charles W. L. Hill
現職:華盛頓大學福斯特商學院

作者:Melissa A. Schilling
現職:紐約大學斯特恩商學院

目錄大綱

PART I: INTRODUCTION TO STRATEGIC MANAGEMENT
Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis

PART II: EXTERNAL AND INTERNAL ANALYSIS
Ch 2 External Analysis: The Identification of Opportunities and Threats
Ch 3 Internal Analysis: Resources and Competitive Advantage

PART III: STRATEGIES
Ch 4 Business-Level Strategy
Ch 5 Building Competitive Advantage and Executing Business-Level Strategy Through Functional Strategy
Ch 6 Business-Level Strategy and the Industry Environment
Ch 7 Strategy and Technology
Ch 8 Strategy in the Global Environment
Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
Ch10 Corporate-Level Strategy: Related and Unrelated Diversification

PART IV: IMPLEMENTING STRATEGY
Ch11 Corporate Governance, Social Responsibility and Ethics
Ch12 Implementing Strategy Through Organization

PART V: Cases in Strategic Management

目錄大綱(中文翻譯)

第一部分:戰略管理簡介
第1章:戰略領導:管理競爭分析的策略制定過程

第二部分:外部和內部分析
第2章:外部分析:機會和威脅的識別
第3章:內部分析:資源和競爭優勢

第三部分:策略
第4章:業務層面的策略
第5章:通過功能策略建立競爭優勢和執行業務層面的策略
第6章:業務層面的策略和行業環境
第7章:策略和技術
第8章:全球環境中的策略
第9章:企業層面的策略:橫向整合、垂直整合和戰略外包
第10章:企業層面的策略:相關和無關多元化

第四部分:策略實施
第11章:企業治理、社會責任和倫理
第12章:通過組織實施策略

第五部分:戰略管理案例