The New Builders: Face to Face with the True Future of Business
暫譯: 新建設者：面對商業未來的真實面貌

Levine, Seth, MacBride, Elizabeth, Banks, Tyra

The New Builders: Face to Face with the True Future of Business
  • 出版商: Wiley
  • 出版日期: 2021-05-04
  • 售價: $1,140
  • 貴賓價: 9.5 折 $1,083
  • 語言: 英文
  • 頁數: 304
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1119797365
  • ISBN-13: 9781119797364

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Despite popular belief to the contrary, entrepreneurship in the United States is dying. It has been since before the Great Recession of 2008, and the negative trend in American entrepreneurship has been accelerated by the Covid pandemic. New firms are being started at a slower rate, are employing fewer workers, and are being formed disproportionately in just a few major cities in the U.S. At the same time, large chains are opening more locations. Companies such as Amazon with their deliver everything and anything are rapidly displacing Main Street businesses.

In The New Builders, we tell the stories of the next generation of entrepreneurs -- and argue for the future of American entrepreneurship. That future lies in surprising places -- and will in particular rely on the success of women, black and brown entrepreneurs. Our country hasn't yet even recognized the identities of the New Builders, let alone developed strategies to support them.

Our misunderstanding is driven by a core misperception. Consider a typical American entrepreneur. Think about the entrepreneur who appears on TV, the business leader making headlines during the pandemic. Think of the type of businesses she or he is building, the college or business school they attended, the place they grew up.

The image you probably conjured is that of a young, white male starting a technology business. He's likely in Silicon Valley. Possibly New York or Boston. He's self-confident, versed in the ins and outs of business funding and has an extensive (Ivy League?) network of peers and mentors eager to help his business thrive, grow and make millions, if not billions.

You'd think entrepreneurship is thriving, and helping the United States maintain its economic power.

You'd be almost completely wrong.

The dominant image of an entrepreneur as a young white man starting a tech business on the coasts isn't correct at all. Today's American entrepreneurs, the people who drive critical parts of our economy, are more likely to be female and non-white. In fact, the number of women-owned businesses has increased 31 times between 1972 and 2018 according to the Kauffman Foundation (in 1972, women-owned businesses accounted for just 4.6% of all firms; in 2018 that figure was 40%). The fastest-growing group of female entrepreneurs are women of color, who are responsible for 64% of new women-owned businesses being created.

In a few years, we believe women will make up more than half of the entrepreneurs in America.

The age of the average American entrepreneur also belies conventional wisdom: It's 42. The average age of the most successful entrepreneurs -- those in the top .01% in terms of their company's growth in the first five years -- is 45.

These are the New Builders. Women, people of color, immigrants and people over 40.

We're failing them. And by doing so, we are failing ourselves.

In this book, you'll learn:

  • How the definition of business success in America today has grown corporate and around the concepts of growth, size, and consumption.
  • Why and how our collective understanding of entrepreneurship has dangerously narrowed. Once a broad term including people starting businesses of all types, entrepreneurship has come to describe only the brash technology founders on the way to becoming big.
  • Who are the fastest growing groups of entrepreneurs? What are they working on? What drives them?
  • The real engine that drove Silicon Valley's entrepreneurs. The government had a much bigger role than is widely known
  • The extent to which entrepreneurs and small businesses are woven through our history, and the ways we have forgotten women and people of color who owned small businesses in the past.
  • How we're increasingly afraid to fail
  • The role small businesses are playing saving the wilderness, small towns and redlined communities

What we can do to turn the decline in entrepreneurship around, especially be supporting the people who are courageously starting small companies today.

商品描述(中文翻譯)

儘管有相反的普遍看法，美國的創業精神正在衰退。這一趨勢早在2008年大蕭條之前就已經開始，並且在Covid疫情的影響下，這一負面趨勢進一步加劇。新創公司成立的速度變慢，雇用的工人數量減少，且大多數新公司集中在美國的幾個主要城市。同時，大型連鎖企業卻在開設更多的分店。像亞馬遜這樣的公司，提供各種商品的快速配送，正在迅速取代傳統的街區商業。

在《新建設者》中，我們講述了下一代創業者的故事，並為美國創業的未來辯護。這個未來存在於意想不到的地方，特別依賴於女性、黑人和棕色人種創業者的成功。我們的國家尚未認識到新建設者的身份，更不用說制定支持他們的策略。

我們的誤解源於一個核心的錯誤認知。想想一位典型的美國創業者。想像一下在電視上出現的創業者，或是在疫情期間成為頭條新聞的商業領袖。想想他或她所創建的企業類型、所就讀的學院或商學院，以及他們成長的地方。

你可能想像的形象是一位年輕的白人男性，正在創辦一家科技公司。他可能位於矽谷，或是紐約或波士頓。他自信滿滿，熟悉商業融資的各種細節，並擁有一個龐大的（常春藤聯盟？）同儕和導師網絡，渴望幫助他的企業蓬勃發展，賺取數百萬甚至數十億的利潤。

你會認為創業正在蓬勃發展，並幫助美國維持其經濟實力。

你幾乎完全錯了。

將創業者描繪成在海岸創辦科技公司的年輕白人男性的主導形象根本不正確。當今的美國創業者，推動著我們經濟中關鍵部分的人，更可能是女性和非白人。根據考夫曼基金會的數據，1972年至2018年間，女性擁有的企業數量增加了31倍（1972年，女性擁有的企業僅佔所有企業的4.6%；到2018年，這一數字已達到40%）。增長最快的女性創業者群體是有色人種女性，她們負責創建64%的新女性擁有企業。

我們相信，在幾年內，女性將佔美國創業者的一半以上。

平均美國創業者的年齡也與傳統觀念相悖：42歲。最成功的創業者——在公司成長的前五年中位於前0.01%的人，平均年齡為45歲。

這些就是《新建設者》。女性、有色人種、移民和40歲以上的人。

我們正在辜負他們。這樣做，我們也在辜負自己。

在這本書中，你將學到：
- 當今美國商業成功的定義如何變得以企業為中心，圍繞增長、規模和消費的概念。
- 我們對創業的集體理解為何以及如何危險地狹窄。曾經是一個廣泛的術語，包括各類型的創業者，創業如今已經僅僅描述那些在成為大型企業的路上大膽的科技創始人。
- 誰是增長最快的創業者群體？他們在做什麼？驅動他們的因素是什麼？
- 驅動矽谷創業者的真正引擎。政府的角色比廣為人知的要大得多。
- 創業者和小企業在我們歷史中交織的程度，以及我們如何遺忘過去擁有小企業的女性和有色人種。
- 我們如何越來越害怕失敗。
- 小企業在拯救荒野、小鎮和被紅線劃定的社區中所扮演的角色。

我們可以做些什麼來扭轉創業的衰退，特別是支持那些勇敢創辦小公司的今天的人們。

作者簡介

Seth Levine A long-time venture capitalist Seth Levine works with venture funds and companies around the globe. His day job is as a partner at Foundry Group, a Boulder, CO based venture capital firm he co-founded in 2006 which as of the end of 2020 had almost $3 billion in assets under management. Easily distracted and a passionate advocate for entrepreneurship, Seth also spends time as an advisor to venture funds and companies around the world.
The intersection of community and business has always been a driving force for Seth. He co-founded Pledge 1%, a global network of companies who have pledged equity, time, and product back to their local communities. He is on the board of StartupColorado, which promotes entrepreneurship in areas of Colorado outside of the front range. He is also a Trustee of Macalester College in St. Paul, MN, where he helped found their entrepreneurship program as well as a popular student hackathon (the Macathon). He also works with a number of funds and companies - especially in the Middle East and Africa - to help promote entrepreneurship and economic development.
A passionate cyclist, above-average skier, and general fan of all things outdoors, Seth lives in Colorado with his wife Greeley and their three children. The New Builders is his first book, but you can find more of his writing at sethlevine.com.

Elizabeth MacBride As an international business journalist for outlets including CNBC, BBC, MIT Tech Review and Quartz, Elizabeth MacBride discovered a global movement of people who believe in the life-altering power of entrepreneurship. It is a path to agency, and as tech innovation continues to even the playing field, a viable path to create whole economies. Elizabeth reported from Cambodia, Dubai, Jerusalem and Wales, among many other places, to capture the story of this global movement.
A military brat with a deep empathy for outsiders, Elizabeth also saw how unfairly the deck was stacked against people who weren't in powerful positions to begin with -- those who didn't come from money, or who lived outside of big cities. The situation is especially pernicious against women and people of color, who are subject to systems that don't serve them well. She founded a new publication, Times of Entrepreneurship, to share the stories of those often-overlooked entrepreneurs.
She's also been an entrepreneur herself as co-founder of RIABiz.com and 200kfreelancer.com, and she was part of the founding team of Wealthfront, the first online investment advisor. Some of her writing and editing clients over the years have included Stanford GSB, the U.N.'s Office of the Quartet in Jerusalem, Charles D. Ellis and Abigail Disney. In 2020, she was journalist-in-residence at MIT's Legatum Center for Development & Entrepreneurship.
A writer, traveler and seventh-generation Washingtonian, she lives in Alexandria, Va., with her two daughters.

作者簡介(中文翻譯)

**塞斯·萊文（Seth Levine）**
長期的風險投資家塞斯·萊文與全球的風險基金和公司合作。他的日常工作是作為Foundry Group的合夥人，這是一家他於2006年共同創立的位於科羅拉多州博爾德的風險投資公司，截至2020年底，管理的資產接近30億美元。塞斯容易分心，並且熱衷於創業，他還擔任全球風險基金和公司的顧問。
社區與商業的交集一直是塞斯的驅動力。他共同創立了Pledge 1%，這是一個全球性的公司網絡，承諾將股權、時間和產品回饋給當地社區。他是StartupColorado的董事會成員，該組織促進科羅拉多州前沿地區以外的創業。他還是位於明尼蘇達州聖保羅的Macalester College的受託人，幫助創立了他們的創業計劃以及一個受歡迎的學生黑客馬拉松（Macathon）。他還與多個基金和公司合作，特別是在中東和非洲，幫助促進創業和經濟發展。
作為一名熱愛騎自行車的運動者，滑雪技術高於平均水平，並且熱愛戶外活動，塞斯與妻子Greeley及三個孩子一起生活在科羅拉多州。《新建設者》（The New Builders）是他的第一本書，但你可以在**sethlevine.com**找到更多他的作品。

**伊莉莎白·麥克布萊德（Elizabeth MacBride）**
作為《CNBC》、《BBC》、《MIT科技評論》（MIT Tech Review）和《Quartz》等媒體的國際商業記者，伊莉莎白·麥克布萊德發現了一個全球運動，這些人相信創業具有改變生活的力量。這是一條通往自主的道路，隨著科技創新持續平衡競爭環境，這也是創造整個經濟體系的可行途徑。伊莉莎白曾在柬埔寨、杜拜、耶路撒冷和威爾士等地報導，以捕捉這一全球運動的故事。
作為一名軍人子女，對外來者有著深刻的同理心，伊莉莎白也看到了那些本身不在權力位置上的人所面臨的不公平——那些沒有財富背景或生活在大城市之外的人。這種情況對女性和有色人種尤其不利，他們受到的系統並不對他們有利。她創立了一個新的出版物《創業時代》（Times of Entrepreneurship），以分享那些經常被忽視的創業者的故事。
她自己也是一名創業者，曾共同創立**RIABiz.com**和**200kfreelancer.com**，並且是第一家在線投資顧問Wealthfront的創始團隊成員。多年間，她的寫作和編輯客戶包括斯坦福大學商學院（Stanford GSB）、聯合國耶路撒冷四方辦公室、查爾斯·D·艾利斯（Charles D. Ellis）和阿比蓋爾·迪士尼（Abigail Disney）。在2020年，她是麻省理工學院（MIT）發展與創業中心的駐校記者。
作為一名作家、旅行者和第七代華盛頓居民，她與兩個女兒一起生活在維吉尼亞州亞歷山德里亞。

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