Internet of Things in the Food Industry: Challenges and Opportunities for the Internet of Food Things
暫譯: 食品產業中的物聯網：食品物聯網的挑戰與機遇
Rogala, Anna, Nestorowicz, Renata, Jerzyk, Ewa
商品描述
The food industry is experiencing a digital transformation across the entire supply chain, from farm to fork. This book offers comprehensive insights into the challenges and opportunities faced, specifically examining the application of the Internet of Things.
商品描述(中文翻譯)
食品產業正在整個供應鏈中經歷數位轉型，從農場到餐桌。本書提供了對所面臨挑戰和機會的全面見解，特別探討物聯網的應用。
作者簡介
Anna Rogala is Assistant Professor at the Department of Marketing Strategies, Poznań University of Economics and Business. Her fields of current research are digitalization in the food and health markets from the perspective of a consumer; shaping sustainable consumption patterns with the new communication technologies; sustainable marketing; food and health literacy as a prerequisite of sustainable consumption behaviours; and behavioural intervention design. She is Head of the research project "Digitization on the food market and shaping consumer attitudes towards sustainable consumption" and Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society.
Renata Nestorowicz is Professor at the Department of Marketing Strategies, Poznań University of Economics and Business. She specializes in issues related to the marketing of organic and functional food; information behaviours of consumers; the packaging as a marketing message; and asymmetry of knowledge and information in the food market. She is Member of the research projects: "Digitization on the food market and shaping consumer attitudes towards sustainable consumption" and "New bioactive food with programmed pro-health properties" and Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society.
Ewa Jerzyk is Professor at the Department of Marketing Strategies, Poznań University of Economics and Business. Her fields of interest are neuromarketing; food well-being; consumer behaviour (attitudes and predicting behaviour); packaging (labels, claims, multisensory packaging design); and retromarketing. She is Manager of Consumer Neuromarketing Research Laboratory, Member of the research project "Digitization on the food market and shaping consumer attitudes towards sustainable consumption" and Member of the Polish Scientific Society of Marketing and Eurasia Business and Economics Society.
作者簡介(中文翻譯)
安娜·羅加拉是波茲南經濟與商業大學行銷策略系的助理教授。她目前的研究領域包括從消費者的角度探討食品和健康市場的數位化；利用新通信技術塑造可持續消費模式；可持續行銷；食品和健康素養作為可持續消費行為的前提；以及行為干預設計。她是研究專案「食品市場的數位化與塑造消費者對可持續消費的態度」的負責人，並且是波蘭行銷科學學會及歐亞商業與經濟學會的成員。
瑞娜塔·內斯托羅維茨是波茲南經濟與商業大學行銷策略系的教授。她專注於有機和功能性食品的行銷相關議題；消費者的信息行為；包裝作為行銷訊息；以及食品市場中的知識和信息不對稱。她是研究專案「食品市場的數位化與塑造消費者對可持續消費的態度」和「具有程式化健康屬性的新生物活性食品」的成員，並且是波蘭行銷科學學會及歐亞商業與經濟學會的成員。
艾娃·耶日克是波茲南經濟與商業大學行銷策略系的教授。她的研究興趣包括神經行銷；食品福祉；消費者行為（態度和行為預測）；包裝（標籤、聲明、多感官包裝設計）；以及回顧行銷。她是消費者神經行銷研究實驗室的經理，並且是研究專案「食品市場的數位化與塑造消費者對可持續消費的態度」的成員，還是波蘭行銷科學學會及歐亞商業與經濟學會的成員。
