Electronic Commerce 2010: A Managerial Perspective

Efraim Turban, Jae K. Lee, David King, Ting Peng Liang, Deborrah Turban

  • 出版商: Prentice Hall
  • 出版日期: 2009-10-22
  • 售價: $399
  • 語言: 英文
  • 頁數: 968
  • 裝訂: Hardcover
  • ISBN: 0136100368
  • ISBN-13: 9780136100362
  • 已過版

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商品描述

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks–all in the social-computing business environment.

 

Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Consumer Behavior, Market Research, and Advertising; B2B E-Commerce; E-Supply Chains, Collaborative Commerce, and Corporate Portals; Innovative EC Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce; Mobile Computing and Commerce and Pervasive Computing; The Web 2.0 Environment and Social Networks; E-Commerce Fraud and Security; Electronic Commerce Payment Systems; Fulfilling E-Commerce Orders and Other EC Support Services; E-Commerce Strategy and Global EC; Economics and Justification of Electronic Commerce; Launching a Successful Online Business and EC Projects;  Regulatory, Ethical, and Compliance Issues in EC; Dynamic Trading: E-Auctions, Bartering, and Negotiations; Building E-Commerce Applications and Infrastructure

 

MARKET: For readers interested in understanding the workings of Electronic Commerce through a managerial perspective.