Interactive Television Demystified
Jerry Whitaker
- 出版商: McGraw-Hill Education
- 出版日期: 2001-02-15
- 售價: $2,240
- 貴賓價: 9.5 折 $2,128
- 語言: 英文
- 頁數: 304
- 裝訂: Paperback
- ISBN: 0071363254
- ISBN-13: 9780071363259
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商品描述
What interactive TV is and how it works…
What services are possible and probable…
How interactivity will affect the TV, cable, and computing
industries…
Where the money is…
The Complete Guide to Interactive TV
Interactive TV is what’s possible when digital television, computing, and
Internet technologies converge. It’s as varied as point-and-click ordering of
the clothes worn by a favorite star…a stock ticker across the bottom of a
movie-on-demand…messaging friends while your watch a show…and a stunning array
of other applications. The projected profits are staggering—as is the fear that
the computing industry will get there first.
Now is the time to learn about interactive TV—what is can do, how it does
it, and who will use it. Jerry Whitaker, a well-known DTV expert, paints the
full interactive television picture in this friendly, not-too-big,
not-too-technical introduction. You MUST read it if…
*you’re in the television or cable industries
*you’re a
technology professional or IT consultant
*you’re developing interactive
TV software or business models
*you’re interested in datacasting, access,
or subscription solutions
*you produce or sell entertainment, news, or
access, or are thinking of doing so
*you cover the TV, Internet, or cable
beat as a reporter or financial analyst
*you want to know which companies
lead in interactive TV
*you read DTV and ATSC manuals but didn’t
understand them
*you can’t afford $80,000 for an MBA in
media
*you’re a technovideophile
*you simply want to be up to
speed on this fascinating new technology of key importance to consumers, and the
broadcasting, entertainment, news, communications, and computing industries
Contents
Chapter 1: The Promise of Interactive
Television.
Chapter 2: Video and Audio
Compression.
Chapter 3: Program and System Information
Protocol.
Chapter 4: The DVB
System.
Chapter 5: Standardization
Issues.
Chapter 6: Metadata
Management.
Chapter 7: Internet and TV
Convergence.
Chapter 8: Content
Distribution.
Chapter 9: PC-Based
Receivers.
Chapter 10: Interactive
Videoconferencing.
Chapter 11:
Glossary.
