Corporate Information Strategy and Management: Text and Cases, 8/e (IE)
暫譯: 企業資訊策略與管理:文本與案例,第8版 (IE)
Lynda M. Applegate, Robert D. Austin, Deborah L. Soule
- 出版商: McGraw-Hill Education
- 出版日期: 2009-03-12
- 售價: $1,180
- 貴賓價: 9.8 折 $1,156
- 語言: 英文
- 頁數: 524
- 裝訂: Paperback
- ISBN: 0071263195
- ISBN-13: 9780071263191
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相關分類:
管理與領導 Management-leadership
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商品描述
"Corporate Information Strategy and Management: Text and Cases 8/e" by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author's objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today's challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
商品描述(中文翻譯)
《企業資訊策略與管理:文本與案例 第8版》由 Applegate、Austin 和 Soule 共同撰寫,適合希望了解當代資訊系統技術管理的學生和管理者。這一新版探討了資訊科技(IT)如何使組織以根本不同且更有效的方式進行商業運作。作者的目標是讓讀者更好地理解21世紀技術對商業決策的影響。第8版從面對當前挑戰的高層主管的角度進行討論。本書包含了大量專注於資訊科技的哈佛商業案例。
