Essentials of Economics, 11/e (AE-Paperback)
暫譯: 經濟學要素，第11版 (AE-平裝本)

N. Gregory Mankiw

Essentials of Economics, 11/e (AE-Paperback)
  • 出版商: Cengage Learning
  • 出版日期: 2026-04-01
  • 售價: $1,500
  • 貴賓價: 9.8 折 $1,470
  • 語言: 英文
  • 頁數: 574
  • ISBN: 9815367552
  • ISBN-13: 9789815367553
  • 相關分類: 經濟學 Economy

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商品描述

Overview
Introduce the essential principles of economics with acclaimed author and economist Gregory Mankiw’s “Essentials of Economics,” 11th Edition. Part of today’s most popular educational economics series worldwide, this essentials edition guides all types of learners to a strong foundation in key economic concepts with the latest updates, interactive practice and current examples. Carefully crafted content and proven learning features focus on the most important economic 
principles to avoid overwhelming students with excessive detail. The author presents the background students need at key moments in your course. This edition works seamlessly with the latest MindTap digital course solutions and student-focused resources.

Features & benefits

  • NEW: Timely topics have been added to every chapter—covering issues like antitrust cases, trade policies, consumer behavior, CPI data, and monetary policy—along with fresh discussions on artificial intelligence, sound institutions for prosperity, and the irrelevance of bilateral trade deficits.
  • NEW: MindTap now features Data Exploration activities using real data from sources like FRED and BLS, with two auto-graded parts: students analyze a hypothetical scenario and then explore actual data to connect theory with real-world application.
  • NEW: MindTap now offers AI in Action activities powered by Bongo where students use generative AI to research, analyze, and forecast real-world economic topics—then present findings in a written report to enhance student soft-skills.
  • MindTap engages students with hallmark activities including Video Applications to introduce important themes from Gregory Mankiw, step-by-step Video Problem Walk-Throughs for tackling tough questions, and dynamic Concept Clips that make key economic terms easy to understand.
  •  MindTap also includes A+ Test Prep that equips students for success with over 3,900 current test questions, many paired with Quick Coach videos for on-the-spot support—proven to boost performance on high-stakes exams and overall course results.

商品描述(中文翻譯)

**概述**
介紹經濟學的基本原則，作者為知名經濟學家 Gregory Mankiw 的《經濟學要義》第11版。這本精華版是當今全球最受歡迎的教育經濟學系列之一，旨在幫助各類學習者建立堅實的經濟學基礎，內容包含最新的更新、互動練習和當前範例。精心設計的內容和經過驗證的學習特徵專注於最重要的經濟原則，以避免讓學生因過多細節而感到不知所措。作者在課程的關鍵時刻提供學生所需的背景知識。本版與最新的 MindTap 數位課程解決方案和以學生為中心的資源無縫整合。

**特色與好處**

- 新增：每一章都新增了及時的主題——涵蓋反壟斷案件、貿易政策、消費者行為、CPI 數據和貨幣政策等問題，並對人工智慧、繁榮的健全制度以及雙邊貿易赤字的無關性進行了全新的討論。
- 新增：MindTap 現在提供使用來自 FRED 和 BLS 等來源的真實數據進行數據探索的活動，包含兩個自動評分的部分：學生分析一個假設情境，然後探索實際數據，以將理論與現實應用相連結。
- 新增：MindTap 現在提供由 Bongo 提供支持的 AI 實作活動，學生使用生成式 AI 研究、分析和預測現實世界的經濟主題，然後以書面報告呈現發現，以增強學生的軟技能。
- MindTap 透過標誌性活動吸引學生，包括視頻應用以介紹 Gregory Mankiw 的重要主題、逐步視頻問題解析以解決困難問題，以及動態概念片段，使關鍵經濟術語易於理解。
- MindTap 還包括 A+ 測試準備，為學生提供超過 3,900 道當前測試問題，許多問題配有 Quick Coach 視頻以提供即時支持——已證明能提升高風險考試的表現和整體課程結果。

目錄大綱

Table of Contents
Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
3. Interdependence and the Gains from Trade.

Part II: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.

Part III: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Application: The Costs of Taxation.
9. Application: International Trade.

Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.

Part V: Firm Behavior and the Organization of Industry.
12. The Costs of Production.
13. Firms in Competitive Markets.
14. Monopoly.

Part VI: THE DATA OF MACROECONOMICS.
15. Measuring a Nation’s Income.
16. Measuring the Cost of Living.

Part VII: THE REAL ECONOMY IN THE LONG RUN.
17. Production and Growth.
18. Saving, Investment, and the Financial System.
19. The Basic Tools of Finance.
20. Unemployment.

Part VIII: MONEY AND PRICES IN THE LONG RUN.
21. The Monetary System.
22. Money Growth and Inflation.

Part IX: SHORT-RUN ECONOMIC FLUCTUATIONS.
23. Aggregate Demand and Aggregate Supply.
24. The Influence of Monetary and Fiscal Policy on

Aggregate Demand.
Glossary.
Index.

目錄大綱(中文翻譯)

Table of Contents

Part I: INTRODUCTION.

1. Ten Principles of Economics.

2. Thinking Like an Economist.

3. Interdependence and the Gains from Trade.



Part II: HOW MARKETS WORK.

4. The Market Forces of Supply and Demand.

5. Elasticity and Its Application.

6. Supply, Demand, and Government Policies.



Part III: MARKETS AND WELFARE.

7. Consumers, Producers, and the Efficiency of Markets.

8. Application: The Costs of Taxation.

9. Application: International Trade.



Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.

10. Externalities.

11. Public Goods and Common Resources.



Part V: Firm Behavior and the Organization of Industry.

12. The Costs of Production.

13. Firms in Competitive Markets.

14. Monopoly.



Part VI: THE DATA OF MACROECONOMICS.

15. Measuring a Nation’s Income.

16. Measuring the Cost of Living.



Part VII: THE REAL ECONOMY IN THE LONG RUN.

17. Production and Growth.

18. Saving, Investment, and the Financial System.

19. The Basic Tools of Finance.

20. Unemployment.



Part VIII: MONEY AND PRICES IN THE LONG RUN.

21. The Monetary System.

22. Money Growth and Inflation.



Part IX: SHORT-RUN ECONOMIC FLUCTUATIONS.

23. Aggregate Demand and Aggregate Supply.

24. The Influence of Monetary and Fiscal Policy on



Aggregate Demand.

Glossary.

Index.

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