Keep It Simple: The Early Design Years of Apple
暫譯: 簡單為主：蘋果早期設計年代
Hartmut Esslinger
- 出版商: Arnoldsche Verlagsanstalt
- 出版日期: 2014-01-07
- 售價: $1,580
- 貴賓價: 9.5 折 $1,501
- 語言: 英文
- 頁數: 296
- 裝訂: Flexibound
- ISBN: 3897904071
- ISBN-13: 9783897904071
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相關分類:
產品經理
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商品描述
•The true design story behind the evolution of Apple computers
•An inspiring collaboration of Steve Jobs and author Hartmut Esslinger
•380 illustrations that takes a step by step view of the most famous brand that’s still a dominating force today
Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The result of this partnership between entrepreneur and designer was revolutionary, in terms of historic dimensions: Steve Jobs was the first to make strategic design the core of Apple's Business Strategy. From this, Apple grew from a technology focused company into one of the world's most successful, global brands and this was achieved by creating and delivering innovative and intelligent products.
Of course, there are many books about Steve Jobs and Apple. Professionals everywhere want to be like him - or want their company to succeed like Apple - so they compulsively absorb accounts of his work, hoping to find the magic recipe. For those readers this book is a first, because it tells the story of Apple's evolution from the inside and its initial conception, when Steve was first driven by the power of design to establish it as the strategic core of Apple's business model.
This book is also for the millions of Apple users, admirers, fans, and critics who may be curious about the origins of the products and the brand they feel so deeply about.
Here is the story of the most amazing creative journey, which had to overcome tremendous opposition, both inside Apple and across the wider technology industry.
•An inspiring collaboration of Steve Jobs and author Hartmut Esslinger
•380 illustrations that takes a step by step view of the most famous brand that’s still a dominating force today
Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The result of this partnership between entrepreneur and designer was revolutionary, in terms of historic dimensions: Steve Jobs was the first to make strategic design the core of Apple's Business Strategy. From this, Apple grew from a technology focused company into one of the world's most successful, global brands and this was achieved by creating and delivering innovative and intelligent products.
Of course, there are many books about Steve Jobs and Apple. Professionals everywhere want to be like him - or want their company to succeed like Apple - so they compulsively absorb accounts of his work, hoping to find the magic recipe. For those readers this book is a first, because it tells the story of Apple's evolution from the inside and its initial conception, when Steve was first driven by the power of design to establish it as the strategic core of Apple's business model.
This book is also for the millions of Apple users, admirers, fans, and critics who may be curious about the origins of the products and the brand they feel so deeply about.
Here is the story of the most amazing creative journey, which had to overcome tremendous opposition, both inside Apple and across the wider technology industry.
商品描述(中文翻譯)
• 蘋果電腦演變背後的真實設計故事
• 史蒂夫·喬布斯與作者哈特穆特·艾斯林格之間的啟發性合作
• 380 幅插圖逐步展示這個至今仍然主導市場的著名品牌
《Keep it Simple》是史蒂夫·喬布斯與哈特穆特·艾斯林格之間合作的真實故事，始於1982年。這位企業家與設計師之間的夥伴關係在歷史上具有革命性意義：史蒂夫·喬布斯是第一位將戰略設計作為蘋果商業策略核心的人。由此，蘋果從一家專注於技術的公司成長為全球最成功的品牌之一，這是通過創造和提供創新且智能的產品來實現的。
當然，關於史蒂夫·喬布斯和蘋果的書籍有很多。各地的專業人士都希望能像他一樣，或希望自己的公司能像蘋果一樣成功，因此他們不斷吸收有關他工作的敘述，希望找到成功的秘訣。對於這些讀者來說，這本書是首部因為它從內部講述了蘋果的演變故事及其最初的構思，當時史蒂夫首次受到設計力量的驅動，將其確立為蘋果商業模式的戰略核心。
這本書同樣適合數以百萬計的蘋果用戶、崇拜者、粉絲和批評者，他們可能對自己深感關切的產品和品牌的起源感到好奇。
這是一段最驚人的創意旅程的故事，這段旅程必須克服來自蘋果內部以及更廣泛技術行業的巨大反對。
