Enhancing Business Efficiency Through Technology: Sustainability, Csr, and Governance
暫譯: 透過科技提升商業效率:可持續性、企業社會責任與治理

Al Mubarak, Muneer

  • 出版商: Springer
  • 出版日期: 2026-05-17
  • 售價: $12,390
  • 貴賓價: 9.5$11,770
  • 語言: 英文
  • 頁數: 1282
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3032158192
  • ISBN-13: 9783032158192
  • 相關分類: 管理與領導 Management-leadership
  • 海外代購書籍(需單獨結帳)

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商品描述

Technology plays a pivotal role in transforming businesses into more efficient and socially responsible entities. By integrating advanced tools and systems, companies can streamline their operations, reduce waste, and optimize resource utilization. For instance, automation and data analytics enable faster decision-making, while reducing human error and inefficiencies. This not only enhances productivity but also contributes to cost savings and improved competitiveness. Moreover, technology drives sustainability efforts by enabling the adoption of renewable energy sources, reducing carbon footprints, and facilitating the circular economy. Businesses leveraging technology can balance profitability with environmental stewardship, creating long-term value.Beyond operational efficiency, technology strengthens a company's commitment to Corporate Social Responsibility (CSR) and Corporate Governance. Tools like blockchain ensure transparency and accountability in supply chains, reinforcing ethical practices and trust among stakeholders. Digital platforms allow businesses to engage with communities and support social initiatives effectively, enhancing their brand reputation. Additionally, advanced governance systems, such as AI-driven compliance monitoring, ensure that companies adhere to regulatory requirements and uphold ethical standards. Through such innovations, technology empowers businesses to achieve a harmonious blend of economic performance, social responsibility, and ethical governance, paving the way for sustainable growth. Technology also empowers businesses to adapt to evolving market demands and global challenges with agility and foresight. By leveraging digital transformation strategies, companies can anticipate shifts in consumer behavior and economic trends, enabling proactive decision-making. For example, the use of machine learning and predictive analytics provides businesses with valuable insights to forecast demand, optimize inventory, and enhance customer experiences. Additionally, technology facilitates global collaboration through digital platforms, breaking down geographical barriers and fostering innovation. These advancements ensure that businesses remain resilient, competitive, and well-positioned to thrive in an ever-changing landscape while staying true to sustainable and socially responsible practices.

商品描述(中文翻譯)

科技在將企業轉型為更高效且具社會責任的實體中扮演著關鍵角色。透過整合先進的工具和系統,公司可以簡化其運營、減少浪費並優化資源利用。例如,自動化和數據分析使得決策過程更快,同時減少人為錯誤和低效率。這不僅提高了生產力,還有助於節省成本並提升競爭力。此外,科技推動可持續發展的努力,促進可再生能源的採用、減少碳足跡並促進循環經濟。利用科技的企業能夠在盈利與環境管理之間取得平衡,創造長期價值。

除了運營效率外,科技還加強了企業對企業社會責任(CSR)和公司治理的承諾。像區塊鏈這樣的工具確保供應鏈的透明度和問責制,加強了道德實踐和利益相關者之間的信任。數位平台使企業能夠有效地與社區互動並支持社會倡議,提升其品牌聲譽。此外,先進的治理系統,如基於人工智慧的合規監控,確保公司遵守法規要求並維持道德標準。透過這些創新,科技使企業能夠實現經濟表現、社會責任和道德治理的和諧結合,為可持續增長鋪平道路。

科技還使企業能夠靈活且具前瞻性地適應不斷變化的市場需求和全球挑戰。透過利用數位轉型策略,公司可以預測消費者行為和經濟趨勢的變化,從而實現主動決策。例如,機器學習和預測分析的使用為企業提供了寶貴的見解,以預測需求、優化庫存並提升客戶體驗。此外,科技透過數位平台促進全球合作,打破地理障礙並促進創新。這些進步確保企業在不斷變化的環境中保持韌性、競爭力,並能夠蓬勃發展,同時堅持可持續和具社會責任的實踐。

作者簡介

Prof. Muneer Al Mubarak received his Ph.D. in Business & Economic Studies (Marketing) from the University of Leeds, UK. Prof. Al Mubarak's expertise is in strategic management, marketing management, and relationship marketing. He held several managerial positions in Ahlia University such as Department Chairperson, Dean of College of Business & Finance, Acting Dean of Students Affairs, Acting Dean of Graduate Studies & Research, and Vice President for Administration and Finance. He contributed to several quality assurance programs and institutional accreditation over the years. He has over 35 years work experience as he contributed well to teaching and training in areas such as Leadership, Strategic Management, Relationship Marketing, Marketing Management, Marketing Communications, Sustainability, Corporate Social Responsibility, Customer Relationship Management and Service Excellence. He has participated in many community activities over the years and is a reviewer of many reputable international journals. He is also a member of several high ranked Editorial Advisory Board journals such as Journal of Young Consumer, and Social Responsibility Journal.

作者簡介(中文翻譯)

穆尼爾·阿爾穆巴拉克教授(Prof. Muneer Al Mubarak)於英國利茲大學(University of Leeds)獲得商業與經濟研究(市場行銷)博士學位。阿爾穆巴拉克教授的專長包括策略管理、行銷管理和關係行銷。他曾在阿赫利亞大學(Ahlia University)擔任多個管理職位,包括系主任、商業與金融學院院長、學生事務代理院長、研究生院與研究代理院長,以及行政與財務副校長。他多年來對多個質量保證計劃和機構認證做出了貢獻。他擁有超過35年的工作經驗,並在領導力、策略管理、關係行銷、行銷管理、行銷傳播、可持續性、企業社會責任、客戶關係管理和服務卓越等領域貢獻良多。他多年來參與許多社區活動,並擔任多本知名國際期刊的審稿人。他也是多本高排名編輯諮詢委員會期刊的成員,如《青年消費者期刊》(Journal of Young Consumer)和《社會責任期刊》(Social Responsibility Journal)。