Entrepreneurship and Small and Medium-Sized Enterprises (Smes) in Africa: The Realities of the Post Covid-19 Era
暫譯: 非洲的創業與中小企業(SMEs):後疫情時代的現實
Amoako Asiedu, Emelia, Kofi Asravor, Richard, Ebo Hinson, Robert
- 出版商: Palgrave MacMillan
- 出版日期: 2026-05-02
- 售價: $8,190
- 貴賓價: 9.5 折 $7,780
- 語言: 英文
- 頁數: 369
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3032141737
- ISBN-13: 9783032141736
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商品描述
This volume offers a comprehensive examination of the dynamic and evolving landscape of African entrepreneurship and small and medium-sized enterprises (SMEs) in the context of the Covid-19 pandemic and its aftermath. Bridging historical perspectives with contemporary challenges, it presents a nuanced analysis of how African entrepreneurs have demonstrated resilience and adaptability in the face of unprecedented global disruption. Drawing on a diverse range of regional experiences and sectoral insights, the book provides a balanced narrative--highlighting both success stories and critical policy implications for the post-pandemic era. Key themes include technological innovation and digitization, customer relationship management, and financial strategies, all explored through a contextually grounded lens. This timely and insightful collection offers valuable guidance for scholars, policymakers, and practitioners seeking to understand and support the sustainable growth of African SMEs in a rapidly changing global environment.
商品描述(中文翻譯)
本卷全面探討了非洲創業及中小企業(SMEs)在新冠疫情及其後果下的動態與演變景觀。它將歷史視角與當前挑戰相結合,提供了對非洲企業家在面對前所未有的全球性干擾時所展現的韌性與適應能力的細緻分析。
本書借鑒了多樣的區域經驗和行業見解,提供了一個平衡的敘述——突顯成功案例及後疫情時代的關鍵政策影響。主要主題包括技術創新與數位化、客戶關係管理及財務策略,所有這些都通過具體的背景進行探討。這本及時且具洞察力的合集為學者、政策制定者及實務工作者提供了寶貴的指導,幫助他們理解並支持非洲中小企業在快速變化的全球環境中的可持續增長。
作者簡介
Emelia Amoako Asiedu, Associate Professor, Heads department of Marketing at GCTU Business School. Richard Kofi Asravor, Senior Lecturer, Heads department of Economics at GCTU Business School. George Oppong Appiagyei Ampong, is the Dean of GCTU Business School. Robert Ebo Hinson is a Marketing Professor at the University of Ghana.
作者簡介(中文翻譯)
Emelia Amoako Asiedu,副教授,擔任GCTU商學院市場行銷系主任。Richard Kofi Asravor,高級講師,擔任GCTU商學院經濟系主任。George Oppong Appiagyei Ampong,是GCTU商學院的院長。Robert Ebo Hinson是加納大學的市場行銷教授。