Strategic Destination Governance: Best Practices for the Mice Sector
暫譯: 戰略目的地治理：會議、獎勵、展覽及活動（MICE）領域的最佳實踐

Luongo, Simone, Sepe, Fabiana

Strategic Destination Governance: Best Practices for the Mice Sector
  • 出版商: Palgrave MacMillan
  • 出版日期: 2025-10-30
  • 售價: $2,040
  • 貴賓價: 9.5 折 $1,938
  • 語言: 英文
  • 頁數: 146
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 303204250X
  • ISBN-13: 9783032042507
  • 相關分類: 行銷/網路行銷 Marketing

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商品描述

This book offers a comprehensive exploration of the intersection between destination management and the meetings, incentives, conferences and events (MICE) sector.

Fragmented approaches to destination management often hinder the industry, especially amid evolving market demands and the need for sustainable economic benefits for local communities. Strengthening governance and fostering strategic collaboration among stakeholders can significantly enhance destination competitiveness.

To this end, the book introduces the principles of destination governance, examines the operational dynamics of Convention Bureaus and applies the "6 A's" framework--access, accommodation, attractions, amenities, assemblage and ancillary services--to create integrated and appealing offerings.

Drawing on case studies, it demonstrates how destinations can leverage their unique characteristics and adapt governance strategies to drive sustainable economic growth and long-term success.

This is an essential guide for readers seeking to understand and navigate the evolving landscape of business tourism.

商品描述(中文翻譯)

本書全面探討了目的地管理與會議、獎勵、會議及活動（MICE）領域之間的交集。分散的目的地管理方法常常阻礙行業發展，特別是在市場需求不斷變化以及當地社區需要可持續經濟利益的背景下。加強治理並促進利益相關者之間的戰略合作，可以顯著提升目的地的競爭力。

為此，本書介紹了目的地治理的原則，檢視了會議局的運作動態，並應用「6 A's」框架——可達性（access）、住宿（accommodation）、景點（attractions）、設施（amenities）、聚集（assemblage）及附屬服務（ancillary services）——來創造整合且具吸引力的產品。

本書透過案例研究，展示了目的地如何利用其獨特特徵並調整治理策略，以推動可持續的經濟增長和長期成功。這是一本對於希望理解並導航商務旅遊不斷演變的讀者來說，必不可少的指南。

作者簡介

Simone Luongo is Research Fellow at the University of Naples Federico II, Italy. His research explores tourism management, with a particular focus on destination governance, resilience and digital innovation. He investigates how strategies and technologies can foster sustainable tourism development, strengthen community engagement and enhance visitor experiences. Through his publications and international conference contributions, he provides knowledge and practical insights for tourism professionals, policymakers and destination managers.

Fabiana Sepe is Assistant Professor at the University of Naples Federico II, Italy. Her multidisciplinary research spans management, tourism studies and the agri-food sector. She investigates how emerging technologies, sustainable practices and collaborative innovation foster competitiveness and regional development. With publications in international journals and conference contributions, she bridges academic research with practical applications, supporting both local economies and knowledge-intensive services in a global context.

作者簡介(中文翻譯)

西蒙·盧翁戈 (Simone Luongo) 是義大利那不勒斯費德里科二世大學的研究員。他的研究探討旅遊管理，特別關注目的地治理、韌性和數位創新。他研究策略和技術如何促進可持續旅遊發展、加強社區參與並提升遊客體驗。透過他的出版物和國際會議貢獻，他為旅遊專業人士、政策制定者和目的地管理者提供知識和實務見解。 法比安娜·塞佩 (Fabiana Sepe) 是義大利那不勒斯費德里科二世大學的助理教授。她的多學科研究涵蓋管理、旅遊研究和農食品領域。她研究新興技術、可持續實踐和協作創新如何促進競爭力和區域發展。透過在國際期刊上的出版物和會議貢獻，她將學術研究與實務應用相結合，支持地方經濟和知識密集型服務在全球背景下的發展。

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