Data-Driven Decision-Making for Product Managers: A Primer to Data Literacy in Product Management
暫譯: 產品經理的數據驅動決策：產品管理中的數據素養入門
Steinhardt, Gabriel
相關主題
商品描述
This book is an essential guide for product managers seeking to harness the power of data to drive their product decisions. It is a detailed resource for developing and maintaining data literacy, a core skill for product managers.
Through a structured approach supported by practical insights and illustrative examples, readers will learn to prioritize decisions based on quantitative data rather than intuition, understand core data concepts, and analyze and leverage data effectively.
Product managers will discover how data can transform decision-making processes, enabling evidence-based selection, prioritization, and resource allocation for product features. By using customer feedback, user behavior data, market research, and performance metrics, product managers can foster a culture that leverages data to create successful products.
This introductory primer and reference guide is indispensable for product managers aiming to integrate data-driven methodologies into their practice, ensuring their decisions are informed, strategic, and impactful.
商品描述(中文翻譯)
這本書是產品經理尋求利用數據驅動產品決策的必備指南。它是發展和維護數據素養的詳細資源，這是產品經理的一項核心技能。
透過結構化的方法，並結合實用的見解和示例，讀者將學會根據定量數據而非直覺來優先考慮決策，理解核心數據概念，並有效分析和利用數據。
產品經理將發現數據如何改變決策過程，使基於證據的選擇、優先排序和資源分配成為可能。通過使用客戶反饋、用戶行為數據、市場研究和績效指標，產品經理可以培養一種利用數據創造成功產品的文化。
這本入門指南和參考手冊對於希望將數據驅動的方法整合到實踐中的產品經理來說是不可或缺的，確保他們的決策是有根據的、具戰略性的和有影響力的。
作者簡介
Gabriel Steinhardt is Blackblot's founder and an international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity.
A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and start-ups in marketing, product management, and technical undertakings.
Gabriel is the developer of the Blackblot Product Manager's Toolkit(R) (PMTK) product management methodology, a globally adopted best practice.
作者簡介(中文翻譯)
Gabriel Steinhardt 是 Blackblot 的創辦人，也是國際技術產品管理專家、作者、講師，以及實用工具和方法論的開發者，旨在提高產品經理的生產力。
Gabriel 擁有市場行銷和資訊系統的 MBA 學位，擁有超過二十年的技術產品產品管理經驗，曾在大型企業和新創公司中擔任多樣的領導角色，涵蓋市場行銷、產品管理和技術專案。
Gabriel 是 Blackblot 產品經理工具包 (Product Manager's Toolkit, PMTK) 產品管理方法論的開發者，這是一項全球廣泛採用的最佳實踐。
