An Introduction to Behavioral Finance and Asset Management: A Guide for Students and Professionals in Wealth Management
Coulon, Yannick
- 出版商: Palgrave MacMillan
- 出版日期: 2024-11-13
- 售價: $2,370
- 貴賓價: 9.5 折 $2,252
- 語言: 英文
- 頁數: 118
- 裝訂: Quality Paper - also called trade paper
- ISBN: 3031725522
- ISBN-13: 9783031725524
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相關主題
商品描述
This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and Prospect Theory. Additionally, it establishes fundamental rules for improving the structuring and protection of wealth. Despite its practical and didactic aspects, the book is accessible without sacrificing the depth of the subject. Aimed at students, asset managers, financial advisors, and investors, the book explores the behavioral approach on financial decisions and examines the psychology around investor behavior.
商品描述(中文翻譯)
本書向讀者介紹應用於財富管理的行為金融學。它解釋了基本的行為偏誤及其造成的有害後果，包括金融泡沫和前景理論（Prospect Theory）。此外，本書還建立了改善財富結構和保護的基本規則。儘管具有實用性和教學性，本書仍然易於理解，並未犧牲主題的深度。本書針對學生、資產管理人、財務顧問和投資者，探討了財務決策的行為方法，並檢視了投資者行為背後的心理學。
作者簡介
Yannick Coulon has 15 years of banking experience with both the Suez Group in France and UBS in Switzerland and 10 years of experience with Iomega Corporation as product manager for the Zip Drive in Europe. He also teaches corporate and behavioral finance at various business and engineering schools in Brittany, France. He owns and manages four golf courses with his brother in western and southern France. He, therefore, has dual experience in teaching and managing small private companies.
作者簡介(中文翻譯)
Yannick Coulon 擁有 15 年的銀行業經驗，曾在法國的 Suez Group 和瑞士的 UBS 工作，並在 Iomega Corporation 擔任 Zip Drive 產品經理 10 年，負責歐洲市場。他還在法國布列塔尼的多所商學院和工程學院教授企業財務和行為財務。他與兄弟共同擁有並管理位於法國西部和南部的四個高爾夫球場。因此，他在教學和管理小型私營企業方面擁有雙重經驗。
