66 Simple Rules for Entrepreneurs: A Roadmap for Improved Performance
暫譯: 66條創業者簡單法則：提升表現的藍圖

這本開放存取的書籍是您通往創業成功的門票！學習實用的技巧，讓您更像一位企業家，發現機會，建立關鍵關係，講述引人入勝的故事，並發展您的事業。揭示克服挑戰、管理壓力和在動態創業世界中做出決策的秘密。無論您是經驗豐富的企業家還是剛起步，這些簡單明瞭的工具將指引您在複雜的創業環境中走向成功。告別令人不知所措的決策，迎接簡化的道路，實現您的創業夢想！

Dean A. Shepherd is Ray and Milann Siegfried Professor of Entrepreneurship at the Mendoza College of Business at Notre Dame University, USA. He investigates the decision-making involved in leveraging cognitive and other resources to act on opportunities, responding with resilience to adversity, learning from experimentation (including failure), and the dark side of entrepreneurship. He is Fellow of the Academy of Management. He is past Editor-in-Chief of the Journal of Business Venturing. He has authored over 20 books and 180 publications in top management and entrepreneurship journals with over 80,000 Google cites.

Holger Patzelt is Professor of Entrepreneurship at Technical University of Munich, Germany. He conducts research on business ventures, strategic entrepreneurship, and start-up failure. His work covers both psychological aspects, such as cognition and decision-making by entrepreneurs, and economic factors, such as the behavior and success of entrepreneurial organizations.

Nicola Breugst is Professor of Entrepreneurial Behavior at Technical University of Munich, Germany. She focuses on the people side of entrepreneurship. Specifically, she focuses on entrepreneurial cognition, motivation, and affect and explores how these phenomena shape and are shaped by the entrepreneurs' social relationships, for example, with cofounders, employees, and feedback providers.

迪恩·A·謝潑德是美國聖母大學孟多薩商學院的雷與米蘭·西格弗瑞德創業教授。他研究利用認知及其他資源來把握機會的決策過程，如何以韌性應對逆境，從實驗（包括失敗）中學習，以及創業的陰暗面。他是管理學院的院士，曾擔任《商業創業期刊》的主編。他已出版超過20本書籍和180篇在頂尖管理與創業期刊上的論文，Google引用次數超過80,000次。

霍爾格·帕茲特是德國慕尼黑工業大學的創業教授。他的研究集中於商業創業、戰略創業和初創企業失敗。他的工作涵蓋心理學方面，例如創業者的認知和決策，及經濟因素，例如創業組織的行為和成功。

尼古拉·布魯斯特是德國慕尼黑工業大學的創業行為教授。她專注於創業的人的面向。具體來說，她關注創業者的認知、動機和情感，並探討這些現象如何塑造以及被創業者的社會關係所塑造，例如與共同創辦人、員工和反饋提供者的關係。