The Palgrave Handbook of Consumerism Issues in the Apparel Industry

Kaufmann, Hans Rüdiger, Fateh Ali Khan Panni, Mohammad, Vrontis, Demetris

The Palgrave Handbook of Consumerism Issues in the Apparel Industry
  • 出版商: Palgrave MacMillan
  • 出版日期: 2024-08-01
  • 售價: $8,870
  • 貴賓價: 9.5 折 $8,427
  • 語言: 英文
  • 頁數: 630
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3031599519
  • ISBN-13: 9783031599514

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商品描述

This handbook offers a comprehensive overview of consumerism issues in the textile, apparel and fashion industry, illustrating the impact of consumerism on the sector with a focus on SDG 12: Responsible Consumption and Production.

The book presents a synthesis of mainstream and emerging thinking and studies on green, ethical, social and environmental issues. Currently, marketing practices place emphasis on sustainability and social responsibility. Although corporate strategies embrace this notion by claiming to be socially responsible and environmentally friendly, the truth is still debatable. In light of this, scholars and practitioners need to effectively and convincingly respond to consumer concerns on sustainability by adapting their business practices.

Split into seven parts, the Handbook covers theoretical challenges on sustainable consumerism in the apparel industry, the influence of sustainable consumerism, conceptual frameworks and cross-cultural consumer behaviour, macro and micro issues, innovative trends, and communication. With discussion of pressing issues such as modern slavery, greenwashing, social media, luxury consumption and sustainable development, the book also illustrates the practical implications from a marketing and production point of view in this sector.

商品描述(中文翻譯)

本手冊全面概述了紡織、服裝和時尚產業中的消費主義問題，並以SDG 12：負責任消費和生產為焦點，說明了消費主義對該行業的影響。

本書綜合了主流和新興思想以及研究成果，探討了綠色、倫理、社會和環境問題。目前，市場營銷實踐強調可持續性和社會責任。儘管企業戰略聲稱具有社會責任和環境友好性，但事實仍有爭議。鑑於此，學者和從業人員需要有效且有說服力地回應消費者對可持續性的關切，並調整他們的業務實踐。

本手冊分為七個部分，涵蓋了服裝業可持續消費主義的理論挑戰、可持續消費主義的影響、概念框架和跨文化消費行為、宏觀和微觀問題、創新趨勢以及溝通。書中討論了現代奴隸制、綠色洗白、社交媒體、奢侈品消費和可持續發展等迫切問題，並從市場營銷和生產的角度說明了在該行業中的實際影響。

作者簡介

Hans Rüdiger Kaufmann has worked in Germany, Manchester, Budapest, and Liechtenstein in banking, consulting and academic positions. He was called Full Professor at the University of Nicosia in 2013. Since 2016, he is additionally Professor of International Sales Management and Chair of the English Master Programs at the University of Applied Management Studies, Mannheim.

Mohammad Fateh Ali Khan Panni is an Assistant Professor (Business Administration) at the National Institute of Textile Engineering and Research, Bangladesh. He has an MPhil degree from Multimedia University, Malaysia (MMU) in Consumerism. His major research areas are Consumerism, Green and Sustainability and Customer Centric Marketing Strategies.

Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Marketing Management at the University of Nicosia, Cyprus. He is also the President of the EuroMed Academy of Business and the Managing Director of Gnosis Mediterranean Institute for Management Science. He is a certified Chartered Marketer and a Chartered Business Consultant.

作者簡介(中文翻譯)

Hans Rüdiger Kaufmann在德國、曼徹斯特、布達佩斯和列支敦士登從事銀行、諮詢和學術職位。他於2013年被尼科西亞大學任命為正教授。自2016年起，他還擔任曼海姆應用管理研究學院的國際銷售管理教授和英語碩士課程主席。

Mohammad Fateh Ali Khan Panni是孟加拉國國家紡織工程研究所的助理教授（工商管理）。他在馬來西亞多媒體大學（MMU）獲得消費主義的碩士學位。他的主要研究領域包括消費主義、綠色和可持續性以及客戶中心的營銷策略。

Demetris Vrontis是塞浦路斯尼科西亞大學的教務和研究副校長，也是戰略營銷管理的教授。他還是歐地中海商學學院的主席和Gnosis地中海管理科學研究所的總經理。他是一位經過認證的特許行銷師和特許商業顧問。

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