Organizational Communication in the Digital Era: Examining the Impact of Ai, Chatbots, and Covid-19
Ndlela, Martin N.
- 出版商: Palgrave MacMillan
- 出版日期: 2024-08-01
- 售價: $7,660
- 貴賓價: 9.5 折 $7,277
- 語言: 英文
- 頁數: 364
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 303158306X
- ISBN-13: 9783031583063
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相關分類:
Chatbot、GAN 生成對抗網絡
下單後立即進貨 (約1週~2週)
相關主題
商品描述
This edited collection examines different facets of organizational communication in the context of current technological developments and disruptions brought about by the COVID-19 pandemic. AI is making inroads in organizational communication practice, influencing how organizations communicate and interact with their environments. It drives, augments and supplements organizational communication. Chatbots, for example, are becoming increasingly relied upon by organizations, using them to manage basic communication tasks that used to belong solidly to the realm of human. Similarly, developments such as ChatGPT have attracted scholarly attention due to their perceived implications on various aspects of communication. All of this has a profound effect on human interactions and relationships in organizational settings. Filling a gap in scholarship around organizational communication in light of ongoing digital transformation processes and COVID-19 induced transformations, chapters provide an up-to-date account of how new communication technologies, especially AI, are transforming organizational communication. The contributions reflect upon the most current theory and practice in the field in the post-COVID era. Combining theory, applied scholarship and fresh case studies, this is a valuable resource that reflects on the new realities of today's organizational environment.
商品描述(中文翻譯)
這本編輯過的專著探討了在當前科技發展和COVID-19疫情引起的干擾下,組織溝通的不同方面。人工智慧正在組織溝通實踐中取得進展,影響著組織如何與其環境進行溝通和互動。它推動、增強和補充組織溝通。例如,聊天機器人在組織中越來越受依賴,用於管理以前完全屬於人類領域的基本溝通任務。同樣,像ChatGPT這樣的發展引起了學術界的關注,因為人們認為它們對溝通的各個方面有著重大影響。所有這些對組織環境中的人際互動和關係產生了深遠的影響。在持續進行的數字轉型過程和COVID-19引起的轉變背景下,這些章節填補了有關組織溝通的學術研究空白,提供了一個關於新的溝通技術,尤其是人工智慧如何轉變組織溝通的最新說法。這些貢獻反映了後COVID時代該領域中最新的理論和實踐。結合理論、應用學術和新鮮案例研究,這是一個反思當今組織環境新現實的寶貴資源。
作者簡介
Martin N. Ndlela is a Professor of Communication at Inland Norway School of Business and Social Sciences. He holds a PhD in media and communication from the University of Oslo. He is also Research Associate at the Department of Strategic Communication, University of Johannesburg. He researches and teaches courses on crisis communication, social media, digital communication and organizational communication. A prolific author, his recent publications include Risk and Crisis Communication during the Covid-19 pandemic, Global Pandemics and Media Ethics, Crisis Communication, and Social Media and Elections in Africa. Volume 1 & 2.
作者簡介(中文翻譯)
Martin N. Ndlela是挪威內陸商學院的傳播學教授。他擁有奧斯陸大學媒體與傳播學的博士學位。他還是約翰內斯堡大學戰略傳播系的研究助理。他的研究領域包括危機傳播、社交媒體、數位傳播和組織傳播。作為一位多產的作者,他最近的出版物包括《Covid-19大流行期間的風險與危機傳播》、《全球大流行病與媒體倫理》、《危機傳播》和《非洲的社交媒體與選舉》第一卷和第二卷。