Servitization Strategy: Delivering Customer-Centric Outcomes Through Business Model Innovation
暫譯: 服務化策略：透過商業模式創新實現以客戶為中心的成果

Baines, Tim, Ziaee Bigdeli, Ali, Kapoor, Kawal

Servitization Strategy: Delivering Customer-Centric Outcomes Through Business Model Innovation
  • 出版商: Palgrave MacMillan
  • 出版日期: 2024-01-06
  • 售價: $1,450
  • 貴賓價: 9.8 折 $1,421
  • 語言: 英文
  • 頁數: 227
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 3031454286
  • ISBN-13: 9783031454288
  • 相關分類: 管理與領導 Management-leadership

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商品描述

Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization.

Servitization offers businesses a pathway to both improve economic productivity and sustainability. It can create greater value for customers, while also improving resource efficiency and dematerialisation of the supply chain. It has the potential to reshape the industrial landscape for businesses, markets, and consumers around the world. This book is for executives, professionals, and anyone else who is looking for a practical guide to implementing service-based business models or seeking to innovate their business models to focus on services. It functions as a companion for students in executive education courses on servitization, business model innovation, strategy, and operations and should be on the radar of all instructors in those fields.

商品描述(中文翻譯)

透過先進服務競爭涉及提供產品即服務（products-as-a-service），為客戶交付成果，並在客戶獲得他們重視的結果時定期獲得收入。這一向交付成果的戰略轉變可能會給企業帶來許多挑戰。本書是 Palgrave Executive Essentials 系列的一部分，介紹了以成果為基礎的商業模式，稱為先進服務商業模式，並提供了企業如何通過一個稱為服務化（servitization）的過程來創新這些服務的實用指南。

服務化為企業提供了一條改善經濟生產力和可持續性的途徑。它可以為客戶創造更大的價值，同時提高資源效率並減少供應鏈的物質消耗。它有潛力重塑全球企業、市場和消費者的產業格局。本書適合高管、專業人士以及任何尋求實用指南以實施基於服務的商業模式或希望創新其商業模式以專注於服務的人士。它作為高管教育課程中有關服務化、商業模式創新、策略和運營的學生的伴侶，應該引起所有相關領域講師的注意。

作者簡介

Tim Baines is a Professor of Operation Strategy at The Advanced Services Group, Aston University, UK. He is recognised as an international authority and thought leader in the field of industrial strategies and servitization. His work has had a significant impact on the way that firms design, deliver, and manage their products and services, and is increasingly shaping how industrialists think about the future.

Ali Z. Bigdeli is a Professor of Industrial Service Innovation at The Advanced Services Group, Aston University, UK. He is internationally recognised for his pioneering research, which focuses on innovative business models for industrial services and has an impressive track record of over 100 peer-reviewed publications, book chapters, and conference papers, collaborating with leading scholars from various countries.

Kawal Kapoor is a Research Fellow at Aston University, UK, and a member of the Advanced Services Group, where she works closely with manufacturing firms on servitization strategy. Additionally, she plays a major part in developing practitioner-oriented mini guides, frameworks, and executive workshops on servitization. Her research expertise is in service-oriented value networks and platform ecosystems, digital servitization and IoT, service and outcome-based business models, and diffusion of product and service innovations and her work has been published widely.



作者簡介(中文翻譯)

Tim Baines 是英國阿斯頓大學高級服務組的運營策略教授。他被認為是工業策略和服務化領域的國際權威和思想領袖。他的研究對企業設計、交付和管理其產品和服務的方式產生了重大影響，並且越來越多地影響工業界人士對未來的思考。

Ali Z. Bigdeli 是英國阿斯頓大學高級服務組的工業服務創新教授。他因其開創性的研究而在國際上受到認可，該研究專注於工業服務的創新商業模式，並擁有超過100篇經過同行評審的出版物、書籍章節和會議論文的卓越記錄，與來自不同國家的領先學者合作。

Kawal Kapoor 是英國阿斯頓大學的研究員，也是高級服務組的成員，她與製造企業密切合作，專注於服務化策略。此外，她在開發面向實務的迷你指南、框架和高管工作坊方面發揮了重要作用，專注於服務化。她的研究專長包括服務導向的價值網絡和平台生態系統、數位服務化和物聯網、基於服務和結果的商業模式，以及產品和服務創新的擴散，她的研究成果已廣泛發表。

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