A New Theory of Cultural Archetypes: Capturing Global Unity and Local Diversity
暫譯: 文化原型的新理論：捕捉全球統一與地方多樣性

Midgley, David, Venaik, Sunil, Christopoulos, Demetris

A New Theory of Cultural Archetypes: Capturing Global Unity and Local Diversity
  • 出版商: Palgrave MacMillan
  • 出版日期: 2024-04-25
  • 售價: $2,160
  • 貴賓價: 9.5 折 $2,052
  • 語言: 英文
  • 頁數: 122
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 3031244842
  • ISBN-13: 9783031244841
  • 相關分類: 管理與領導 Management-leadership

    • 無法訂購

商品描述

This book overcomes the limitations of existing models of national culture by presenting a novel archetypal methodology that captures heterogeneity within and between nations in a simple manner. The authors incorporate this methodology into a new, empirically derived theory of nations as composites of diverse culture configurations (or archetypes). The theory, which is illustrated through data on secular and emancipative values obtained from the European and World Value Surveys, shows the unity and diversity of these values across 117 nations, and identifies trends in global culture over four decades.

Based on the authors' research, the book argues that universal archetypes capture the unity and diversity of the global cultural mosaic with precision and fidelity. By reflecting the reality of changing culture around the world with greater clarity, the book's novel approach provides a comprehensive lens for international business scholars, practitioners, and policy makers to view, understand and explain culture-related phenomena.

商品描述(中文翻譯)

這本書克服了現有國家文化模型的限制，提出了一種新穎的原型方法論，以簡單的方式捕捉國內和國際之間的異質性。作者將這種方法論融入一個新的、經實證推導的國家理論，將國家視為多元文化配置（或原型）的綜合體。這一理論通過來自歐洲和世界價值觀調查的世俗和解放價值數據進行說明，顯示了117個國家之間這些價值觀的統一性和多樣性，並識別出全球文化在四十年間的趨勢。

根據作者的研究，這本書主張普遍原型精確而忠實地捕捉了全球文化馬賽克的統一性和多樣性。通過更清晰地反映全球文化變遷的現實，這本書的新穎方法為國際商業學者、實務工作者和政策制定者提供了一個全面的視角，以觀察、理解和解釋與文化相關的現象。

作者簡介

David Midgley is Emeritus Professor of Marketing at INSEAD. His previous appointments include the University of New South Wales, the University of California, the University of Pennsylvania and Stanford University. He has over 120 highly cited publications in the areas of innovation, strategy and international business.

Sunil Venaik is Associate Professor at University of Queensland Business School, where his research focuses on international business for small and large firms. He is one of the leading business researchers worldwide, based on his extensive research publications and silver medal from the Journal of International Business Studies.

Demetris Christopoulos completed his PhD studies in 2017 at the National and Kapodistrian University of Athens. He has worked as a maths tutor, market researcher, multimedia producer, and his research field is noisy numerical analysis. His work at ResearchGate sets him at the upper 4% of all members.

作者簡介(中文翻譯)

大衛·米吉利是INSEAD的名譽行銷教授。他曾任職於新南威爾士大學、加州大學、賓夕法尼亞大學和史丹佛大學。他在創新、策略和國際商務領域擁有超過120篇高被引的出版物。

蘇尼爾·維奈克是昆士蘭大學商學院的副教授，他的研究專注於小型和大型企業的國際商務。他是全球領先的商業研究者之一，基於他廣泛的研究出版物以及來自《國際商務研究期刊》的銀獎。

德梅特里斯·基里斯托普洛斯於2017年在雅典國立暨卡波迪斯特里亞大學完成博士學位。他曾擔任數學輔導老師、市場研究員和多媒體製作人，他的研究領域是噪聲數值分析。他在ResearchGate的工作使他位於所有成員的前4%。

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