Mass Customization and Customer Centricity: In Honor of the Contributions of Cipriano Forza
暫譯: 大規模客製化與以客為尊：致敬 Cipriano Forza 的貢獻
Aichner, Thomas, Salvador, Fabrizio
- 出版商: Palgrave MacMillan
- 出版日期: 2024-07-25
- 售價: $7,920
- 貴賓價: 9.5 折 $7,524
- 語言: 英文
- 頁數: 349
- 裝訂: Quality Paper - also called trade paper
- ISBN: 303109784X
- ISBN-13: 9783031097843
無法訂購
相關主題
商品描述
This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of the Journal of Operations Management, where he curated a special issue on "Coordinating Product Design, Process Design, and Supply Chain Design Decisions". As one of the world's foremost researchers in the area of mass customization and operations management, Prof. Forza published more than 200 scientific articles with over 10,000 citations on Google Scholar. For his groundbreaking work, he received several awards, including the Dr. Theo Williamson Award for Excellence (1997), best paper awards by Production Planning and Control (2005) and the Journal of Operations Management (2006), the Harry Boer Highly Commended Award (2016), and the EurOMA Fellowship Awards (2021).
Leading researchers and practitioners that have been working with the honoree contributed a broad range of findings from conceptual and empirical research about mass customization and personalization to this book. The individual chapters take a customer centric view on the challenges and opportunities of product and service customization from an operations management, information technology, entrepreneurship, marketing, and organizational perspective. The authors explore key ideas, current developments as well as future research directions.
商品描述(中文翻譯)
本書致敬於意大利帕多瓦大學管理工程教授Cipriano Forza的貢獻與職業生涯。他是學術期刊指南（ABS）科學委員會的成員、《決策科學期刊》的副編輯，以及《運營管理期刊》的前副編輯，曾負責策劃關於「協調產品設計、流程設計和供應鏈設計決策」的特刊。作為全球在大規模客製化和運營管理領域的頂尖研究者之一，Forza教授發表了超過200篇科學文章，並在Google Scholar上獲得超過10,000次引用。因其開創性的工作，他獲得了多項獎項，包括1997年的Dr. Theo Williamson卓越獎、2005年《生產規劃與控制》的最佳論文獎、2006年《運營管理期刊》的最佳論文獎、2016年的Harry Boer高度推薦獎，以及2021年的EurOMA獎學金獎。
與這位受獎者合作的領先研究者和實務工作者為本書貢獻了廣泛的發現，涵蓋了有關大規模客製化和個性化的概念性和實證研究。各章節從運營管理、資訊科技、創業、市場行銷和組織的角度，採取以客戶為中心的視角，探討產品和服務客製化的挑戰與機會。作者們探討了關鍵理念、當前發展以及未來的研究方向。
作者簡介
Thomas Aichner is an Associate Professor of Marketing who held academic positions at leading Universities and Business Schools in Austria, Germany, Italy, and Saudi Arabia. He received a joint Ph.D. in Management Engineering from the University of Padova (Vicenza, Italy) and a Dr. rer. pol. in Business Administration from ESCP Business School (Berlin, Germany), with the special mention of Doctor Europaeus. His research is focused on country of origin, mass customization, digital management, and disability/inclusion.
Fabrizio Salvador is Professor of Operations Management and Vice-Rector for Applied Research at IE University (Madrid, Spain). Dr. Salvador holds a Ph.D. in Operations Management and MS in Industrial Engineering from the University of Padova (Vicenza, Italy). He has been visiting professor at the Massachusetts Institute of Technology and Faculty Research Associate at Arizona State University. His award-winning research is published in various top journals, where he has also held multiple editorial leadership positions. He has received the prestigious Thinkers50 Radar award as a leading management scholar.
作者簡介(中文翻譯)
托馬斯·艾希納是市場行銷的副教授，曾在奧地利、德國、義大利和沙烏地阿拉伯的多所頂尖大學和商學院擔任學術職位。他在義大利帕多瓦大學（維琴察）獲得管理工程的聯合博士學位，以及在德國柏林的ESCP商學院獲得商業管理的博士學位，並獲得Doctor Europaeus的特別提及。他的研究專注於原產國、批量客製化、數位管理以及殘障/包容性。
法布里齊奧·薩爾瓦多是IE大學（西班牙馬德里）的運營管理教授及應用研究副校長。薩爾瓦多博士擁有義大利帕多瓦大學（維琴察）的運營管理博士學位和工業工程碩士學位。他曾擔任麻省理工學院的訪問教授及亞利桑那州立大學的教職研究助理。他的獲獎研究發表在多本頂尖期刊上，並在這些期刊中擔任多個編輯領導職位。他獲得了享有盛譽的Thinkers50 Radar獎，成為領先的管理學者。
