Design Management: Managing Design Strategy, Process and Implementation
暫譯: 設計管理：管理設計策略、流程與實施

Kathryn Best

Design Management: Managing Design Strategy, Process and Implementation
  • 出版商: Ava Publishing
  • 出版日期: 2006-11-15
  • 售價: $1,550
  • 貴賓價: 9.5 折 $1,473
  • 語言: 英文
  • 頁數: 216
  • 裝訂: Paperback
  • ISBN: 2940373124
  • ISBN-13: 9782940373123

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商品描述

Description 

Design Management – the management of design
strategies, processes and projects – is an intricate
subject. As the role of design in the world continues
to broaden, organisations are increasingly viewing
design as being integral to their decision-making
processes.

This book leads the student through the key knowledge,
practice and skill areas of design management,
focusing on the strategy, process and implementation
involved in the management of design.

Opening with a contextual overview of the subject,
this book then explores the stages involved in the
application of design to business. Each topic is
accompanied by key questions that get the reader
thinking about the issues raised, and professional
case studies and interviews demonstrate the knowledge
and practices described. Areas of key practical skill
are outlined to bridge the gap between creativity
management, academic theory and professional
practice.

商品描述(中文翻譯)

設計管理——設計策略、流程和專案的管理——是一個複雜的主題。隨著設計在世界中的角色不斷擴大，組織越來越多地將設計視為其決策過程中不可或缺的一部分。

本書引導學生了解設計管理的關鍵知識、實踐和技能領域，重點關注設計管理中的策略、流程和實施。

本書以主題的背景概述開篇，然後探討將設計應用於商業的各個階段。每個主題都附有關鍵問題，促使讀者思考所提出的問題，並且專業案例研究和訪談展示了所描述的知識和實踐。關鍵實用技能的領域被概述，以彌補創意管理、學術理論和專業實踐之間的差距。

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