Apple: The First 50 Years
暫譯: 蘋果：首五十年

Pogue, David

Apple: The First 50 Years
  • 出版商: Simon & Schuster
  • 出版日期: 2026-03-10
  • 售價: $1,880
  • 貴賓價: 9.8 折 $1,842
  • 語言: 英文
  • 頁數: 608
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1982134593
  • ISBN-13: 9781982134594
  • 相關分類: MAC OS 蘋果電腦

    • 無法訂購

相關主題

商品描述

In time for Apple's 50th anniversary, CBS Sunday Morning correspondent David Pogue tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features full-color photos, new facts that correct the record and illuminate its subversive culture, and fresh interviews with the legendary figures who shaped Apple into what it is today.

On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.

Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs's obsessive eye for detail set the stage for products--Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch--that married advanced technology with beauty, simplicity, and fine design.

Deeply researched and lavishly illustrated, Apple: The First 50 Years includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple's dominance as it enters its second half century.

Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple's unique and innovative vision, and a must read for anyone whose life Apple has touched.

商品描述(中文翻譯)

在蘋果公司成立50週年之際，CBS《星期天早晨》的記者大衛·波格（David Pogue）講述了這家標誌性公司的整個歷史：它是如何誕生的，差點夭折，如何在史蒂夫·喬布斯（Steve Jobs）的帶領下重生，並在首席執行官蒂姆·庫克（Tim Cook）的管理下，成為全球最有價值的公司。這本書包含全彩照片、新事實以修正歷史記錄並揭示其顛覆性文化，以及與塑造蘋果公司成為今日模樣的傳奇人物的新訪談。

1976年4月1日，兩位名叫史蒂夫的年輕人創立了一家初創公司。他們的目標是：將計算機的革命性力量帶給每一個人。

在接下來的五十年中，蘋果重塑了科技和文化的面貌，向公眾介紹了滑鼠、雷射列印、CD-ROM、WiFi、數位視頻、家庭網絡、觸控電話和平板電腦等突破性技術。喬布斯對細節的執著為產品奠定了基礎——Mac、iMac、iPod、iTunes、iPhone、iPad、AirPods、Apple Watch——這些產品將先進技術與美學、簡約和精緻設計相結合。

《蘋果：前50年》經過深入研究並配有豐富插圖，包含了與150位關鍵人物的新訪談，這些人共同經歷了這段旅程，包括史蒂夫·沃茲尼亞克（Steve Wozniak）、約翰·斯卡利（John Sculley）、喬尼·艾夫（Jony Ive）以及許多當前的設計師、工程師和高管。這本書揭穿了長久以來的神話；深入探討了巨大的成功（4.5億部iPod、7億部iPad、22億部iPhone）和具有啟發性的失敗（Lisa、Apple III、MobileMe）；並評估了在進入第二個五十年時挑戰蘋果主導地位的力量。

這本書充滿了熬夜狂歡、工程天才和創意叛逆的故事，是對蘋果獨特和創新願景的真實見證，對於任何受到蘋果影響的人來說，都是必讀之作。

作者簡介

David Pogue is a seven-time Emmy Award winner for his stories on CBS Sunday Morning, a five-time TED speaker, host of twenty NOVA specials on PBS, and a New York Times bestselling author. He's written about Apple for his entire career, including thirteen years as a Macworld columnist, thirteen more as tech columnist for The New York Times, and twenty years as the #1 bestselling author of books about Macs and iPhones. He lives with his family in New York.

作者簡介(中文翻譯)

大衛·波格（David Pogue）是七次艾美獎得主，因其在CBS的《星期天早晨》（Sunday Morning）上的報導而獲獎。他是五次TED演講者，曾主持二十集PBS的《NOVA》特輯，也是《紐約時報》（New York Times）暢銷書作者。他的整個職業生涯都在撰寫有關Apple的內容，包括在《Macworld》擔任專欄作家十三年，之後又在《紐約時報》擔任科技專欄作家十三年，以及作為有關Mac和iPhone書籍的暢銷書作者二十年。他與家人居住在紐約。

類似商品