The Creative Process Illustrated: How Advertising's Big Ideas Are Born (Paperback)
暫譯: 創意過程圖解：廣告大點子的誕生

W. Glenn Griffin

The Creative Process Illustrated: How Advertising's Big Ideas Are Born (Paperback)
  • 出版商: How
  • 出版日期: 2010-09-02
  • 售價: $900
  • 貴賓價: 9.5 折 $855
  • 語言: 英文
  • 頁數: 176
  • 裝訂: Paperback
  • ISBN: 1600619606
  • ISBN-13: 9781600619601
  • 相關分類: 行銷/網路行銷 Marketing

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FINALLY, ANSWERS TO THE QUESTION: HOW ARE BIG IDEAS BORN?









Foreword by Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation









Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea.





Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea.





You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny.





The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find:









  • Process canvases—sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising.





  • Profiles—insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments.






  • Practical analysis—a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.

    • 商品描述(中文翻譯)

    FINALLY, ANSWERS TO THE QUESTION: HOW ARE BIG IDEAS BORN?

    前言 由 Sally Hogshead，著作《Fascinate: Your 7 Triggers to Persuasion and Captivation》的作者

    創意總監、藝術總監和廣告文案撰寫者是我們這個時代的一些偉大藝術家和思想家。考慮到他們在我們文化中的影響範圍和力量，這並不是一個瘋狂的想法。

    深入了解廣告行業一些頂尖思想家的創意過程。當你了解那些聰明廣告活動背後的人時，會受到啟發，並看到他們如何視覺化自己尋找偉大想法的過程。

    你將會看到來自多家機構的傑出作品，包括 TBWA\CHIAT\DAY、The Jupiter Drawing Room、Wieden+Kennedy、McGarryBowen、McCann Erickson、Ogilvy & Mather、Carmichael Lynch 和 72andSunny。

    《The Creative Process Illustrated》代表了一個罕見而卓越的視角，讓人們得以窺探推動廣告行業的思想。你將立即受到新思維和更好工作的啟發。在書中你會發現：

    - 流程畫布——一些廣告界最佳思想家所繪製的草圖，視覺化表達了通往創意的思考過程。
    - 個人檔案——來自貢獻者的深刻評論、他們最喜愛作品的範例、同事的觀點以及他們的專業成就的詳細資訊。
    - 實用分析——對創造力模型的解析，將創造力視為解決問題的工具，以及如何將創意過程應用於你的工作中。

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