Ten Key Customer Insights: Unlocking the Mind of the Market
暫譯: 十個關鍵客戶洞察：解鎖市場思維
Robert Schieffer
- 出版商: South-Western
- 出版日期: 2005-09-14
- 售價: $1,500
- 貴賓價: 9.5 折 $1,425
- 語言: 英文
- 頁數: 272
- 裝訂: Hardcover
- ISBN: 158799206X
- ISBN-13: 9781587992063
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商品描述
Develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of your target customers with CUSTOMER INSIGHTS: UNLOCKING THE MIND OF THE MARKET. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of market, increase the productivity of their marketing efforts, and increase their profitability.
商品描述(中文翻譯)
透過《顧客洞察：解鎖市場心智》深入了解目標客戶的認知、需求、動機和偏好，制定有效的行銷策略和戰術。實施這些策略和戰術的公司可以預期吸引和留住更多客戶，增長市場佔有率，提高行銷工作的生產力，並增加盈利能力。
