Advergaming Developer's Guide: Using Macromedia Flash MX 2004 and Macromedia Director MX

Description:

Advergames is the marriage of online computer games with advertisements. They reinforce a brand image at a fraction of the cost of traditional advertising. Having an interactive game/advertisement on your site can dramatically improve it’s stickiness and drive new traffic there. These games are proving to be an exceptional tool for marketers, according to Jupiter Media Metrix. They project over 45 million people played online games in 2002 and in 2003 the number will rise to more than 68 million. Forrester Research projects that Advergaming will be a billion-dollar-a-year industry by 2005. Last year’s revenue (2002) from the electronic gaming industry ($10.3 billion, according to the NPD Group) was bigger than movie ticket revenue.

The Advergaming Developer’s Guide: Using Macromedia Flash™ MX 2004 and Director® MX teaches game developers about this growing area and provides a hands-on guide to creating games that entertain and sell. Beginning with a thorough introduction to the essentials of product branding and game design for advergames, developers will learn all of the tools and techniques for creating and deploying successful projects. The book covers a variety of genres, including arcade, puzzles, brain teasers, sports, and games for children. Nine games are fully developed through practical tutorials using Macromedia Flash MX and Director MX. All of the files for these games and additional bonus games are included on the companion CD-ROM. The book is ideal for the many Flash and Director developers already involved in advertising and game creation, as well as game developers looking to expand their development channels.