Design Thinking: Integrating Innovation, Customer Experience, and Brand Value (Paperback)
暫譯: 設計思維:整合創新、客戶體驗與品牌價值 (平裝本)
Thomas Lockwood
- 出版商: Allworth Press
- 出版日期: 2009-11-10
- 售價: $1,110
- 貴賓價: 9.5 折 $1,055
- 語言: 英文
- 頁數: 304
- 裝訂: Paperback
- ISBN: 1581156685
- ISBN-13: 9781581156683
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商品描述
This thought-provoking and inspirational book covers such topics as: developing a solid creative process through Visual Reflection Notebooks” and Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.
商品描述(中文翻譯)
這本引人深思且富有啟發性的書籍涵蓋了以下主題:透過「視覺反思筆記本」和「將遊戲帶入工作」來發展穩固的創意過程;理解藝術家在更大文化背景下的獨特身份;建立支持與合作的系統;解釋藝術家的需求和熱情如何促進創新與真實性;使用語言來激發視覺創造力;回應網際網路及公共與私人概念的變化;以及接受偏離主題作為創意的必要性。透過《無妥協的藝術》中所列的練習和技術,讀者將培養出追求個人目標的新信心,並獲得探索新道路的靈感,以及克服創意障礙的動力。藝術家將對當代文化中自己工作的相關性有更深的理解,並對自己過去和未來的作品有更清晰的視角,以及對個人真實性的批判性眼光。