Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads
暫譯: 提升電子商務銷售與獲利：三百個提高轉換率與產生潛在客戶的技巧

Alex Harris

Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads
  • 出版商: CreateSpace Independ
  • 出版日期: 2014-10-07
  • 售價: $1,090
  • 貴賓價: 9.5 折 $1,036
  • 語言: 英文
  • 頁數: 114
  • 裝訂: Paperback
  • ISBN: 1500717142
  • ISBN-13: 9781500717148
  • 相關分類: 電子商務 E-commerce

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book.

In this book, there are three hundred different tactics to increase conversions, generate more leads, and maximize ROI. The key is to find the most profitable tasks and start with those. The advice outlined should be organized into an annual marketing calendar. A marketing calendar is an organized schedule of when you need to create and promote the marketing throughout the year. This way, you can proactively set up the success of your e-commerce website.

The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products.

Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you.

Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office.

Apply the tactics listed in this book to any self-hosted shopping sarts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCommerce, Volusion, NetSuite, Magento and Wordpress.

商品描述(中文翻譯)

任何在線銷售產品或服務的人都可以從這本書中受益。您將學習如何使您的網站更成功，並增加您從網站或電子商務商店中獲得的收入。這本書還包括明確且可行的步驟，幫助您提高客戶留存率，並創造忠實的客戶，使他們願意回來消費更多。此外，您還可以獲得書中列出的每個案例研究的範例。

本書提供三百種不同的策略，以提高轉換率、產生更多潛在客戶並最大化投資回報率（ROI）。關鍵是找到最有利可圖的任務並從這些任務開始。書中概述的建議應該組織成一個年度行銷日曆。行銷日曆是一個有組織的時間表，告訴您在整個年度中何時需要創建和推廣行銷活動。這樣，您可以主動為您的電子商務網站的成功做好準備。

本書首先提供有關如何為您的網站引流的一般建議。接著，詳細說明如何更好地了解您的目標客戶。在這裡，我們開始確切了解您應該向誰進行行銷以及為什麼。創建角色（personas）和客戶化身（customer avatar）將幫助您確定如何以及在哪裡行銷您的產品。

接下來，我將深入探討電子商務網站的特定領域。每個部分都有具體的提示，以最大化其有效性。我建議您盡可能多地嘗試這些提示。並非所有的建議都會完全按照我所描述的方式運作。您需要進行測試和實驗，以確定最適合您的方法。

最後，您將閱讀到具體的建議，了解如何從您的電子商務網站中賺取更多的收入。這筆收入不僅來自新客戶，還來自回頭客。這一策略旨在幫助提高客戶留存率，從而實現更高的客戶終身價值（lifetime value）。這包括有關客戶在家中或辦公室收到產品時的建議。

將本書中列出的策略應用於任何自我託管的購物車或託管的電子商務解決方案。最受歡迎的託管電子商務軟體包括 Shopify、BigCommerce、Volusion、NetSuite、Magento 和 WordPress。

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