YouTube Marketing Manual: Video Marketing for Businesses, Speakers, Consultants, and Authors
Marc Bullard
- 出版商: CreateSpace Independ
- 出版日期: 2014-04-01
- 售價: $870
- 貴賓價: 9.5 折 $827
- 語言: 英文
- 頁數: 224
- 裝訂: Paperback
- ISBN: 1497556171
- ISBN-13: 9781497556171
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
Video Marketing for Small Businesses, Speakers, Consultants, and Authors
Video Marketing is one of the newest and fastest growing industries in online business and advertising today. With little more than a camera and a microphone, anybody can use the power of the Internet to be seen and heard.
If you're an author, consultant, small business owner, or anybody that wants publicity online, this is the guide you need to understand video marketing. Discover YouTube's secrets, implement a marketing plan, and showcase your brand like never before. It's all here. You'll find a detailed breakdown of keyword strategies, optimizing techniques for videos and channels, marketing tactics, advertising opportunities, and crucial metrics and analysis tools.
• See how to measure a successful marketing strategy • Discover the new YouTube layout and all its possibilities • Find out how to optimize for YouTube and search engines • Uncover how to use YouTube to promote your business and sell your products • Learn how to NOT get banned by YouTube
Get marketing strategy as well as an easy to follow, step-by-step walkthrough of YouTube's many features.A few of the lessons provided in this book include: • Branding Techniques • Get in early with popular videos and what to do with them • Discover trends and use them to boost views • Find the next upcoming viral videos • What equipment you should use • Optimize your channel • Discover new demographics • Social interaction • Script and copywriting tips • Much more
商品描述(中文翻譯)
**2014年全面更新**
## 小型企業、演講者、顧問和作者的影片行銷
影片行銷是當今在線商業和廣告中最新且增長最快的產業之一。只需一台相機和一個麥克風,任何人都可以利用互聯網的力量被看見和聽見。
如果您是作者、顧問、小型企業主,或任何想要在網上獲得曝光的人,這是您了解影片行銷所需的指南。發現YouTube的秘密,實施行銷計劃,並以前所未有的方式展示您的品牌。這裡應有盡有。您將找到關鍵字策略的詳細分析、影片和頻道的優化技術、行銷策略、廣告機會,以及關鍵的指標和分析工具。
**• 了解如何衡量成功的行銷策略 • 探索新的YouTube佈局及其所有可能性 • 瞭解如何為YouTube和搜尋引擎進行優化 • 發現如何利用YouTube推廣您的業務和銷售產品 • 學習如何避免被YouTube禁用**
獲得行銷策略以及易於遵循的YouTube多項功能的逐步指南。
本書提供的一些課程包括:
• 品牌技術
• 早期進入熱門影片及其處理方式
• 發現趨勢並利用它們提升觀看次數
• 找到即將流行的病毒影片
• 應該使用的設備
• 優化您的頻道
• 發現新的受眾群體
• 社交互動
• 腳本和文案撰寫技巧
• 更多內容