The Customer-Driven Playbook: Converting Customer Feedback into Successful Products (Paperback) (以客為尊的實戰手冊:將顧客反饋轉化為成功產品)

Travis Lowdermilk, Jessica Rich

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商品描述

Many product developers wish they could work more like a startup, with small, nimble teams capable of making quick decisions. But for those working in large organizations, pivoting swiftly to capture new business opportunities is easier said than done. That’s where this practical guide comes in.

The Customer-Driven Playbook details a complete end-to-end process to help large teams and organizations learn from their customers, conceptualize new ideas, and build products their customers will love. By consolidating theory from various lean books into a step-by-step playbook, this book provides a way to operationalize and scale lean principles across teams, divisions, disciplines, and organizations.

You can start at any stage in your product lifecycle and experience results that will have a strong impact on the product strategy within your organization. The Customer-Driven Playbook will help team leads, researchers, designers, engineers, and product managers discover new business opportunities and uncover innovations for established products as well.

  • Learn about your customers and identify opportunities to conceptualize new ideas and refine the quality of your offering
  • Use specific activities to help unblock teams and move them to the "next step"
  • Apply the book’s lean lessons to both greenfield and brownfield scenarios

商品描述(中文翻譯)

許多產品開發人員希望能夠像初創公司一樣工作,擁有小而靈活的團隊,能夠快速做出決策。但對於在大型組織中工作的人來說,迅速轉向以抓住新的商機並不容易。這就是這本實用指南的用途所在。

《以客戶為導向的策略手冊》詳細介紹了一個完整的端到端流程,幫助大型團隊和組織從客戶身上學習,構思新的想法,並打造客戶喜愛的產品。通過將各種精益書籍的理論整合成一本逐步操作的手冊,本書提供了一種在團隊、部門、學科和組織之間實施和擴展精益原則的方法。

您可以從產品生命周期的任何階段開始,並體驗對組織內的產品策略產生強烈影響的結果。《以客戶為導向的策略手冊》將幫助團隊負責人、研究人員、設計師、工程師和產品經理發現新的商機,並為已建立的產品尋找創新。

- 了解您的客戶,找到構思新想法和提升產品品質的機會
- 使用特定活動幫助解決團隊問題,並推進到「下一步」
- 將本書的精益教訓應用於全新和現有的情境中