Propose, Prepare, Present: How to become a successful, effective, and popular speaker at industry conferences Paperback
暫譯: 提案、準備、演講:如何成為行業會議中成功、有效且受歡迎的演講者 平裝本
Alistair Croll
- 出版商: O'Reilly
- 出版日期: 2013-07-09
- 售價: $870
- 貴賓價: 9.5 折 $827
- 語言: 英文
- 頁數: 80
- 裝訂: Paperback
- ISBN: 1449366376
- ISBN-13: 9781449366377
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商品描述
content<div>Every year, tens of thousands of companies--from industry giants to aspiring upstarts--apply to speak at conferences. They pump millions of dollars into these events, hoping to find new customers, strengthen their brand, and meet new partners. Sadly, for most of them, things don't go that way. Submitted topics aren't chosen; when they are, they come across as tone-deaf sales pitches.</div><div><br>What does it take to be chosen to speak--and to rock the mic when given the chance? This book takes you behind-the-scenes of the conference process, showing you how to submit, plan, and deliver a talk that matters. Event organizer Alistair Croll provides many examples based on his experience with a wide range of conferences, including O'Reilly's Strata, Velocity, Web2Expo, and TOC Conferences.<br><ul><li>Learn 11 items that help your submission stand out--and 11 items that will get it tossed </li><li>Explore the hurdles your proposal has to clear before it's accepted </li><li>Tailor your talk to a conference's topics and themes </li><li>Discover why images work better than words in your slide deck </li><li>Achieve your business goals by engaging the audience before, during, and after your talk</li></ul></div>sourceProduct Description
商品描述(中文翻譯)
每年,成千上萬的公司——從行業巨頭到有抱負的新創公司——都會申請在會議上發言。他們投入數百萬美元於這些活動,希望能找到新客戶、強化品牌並結識新夥伴。可悲的是,對於大多數公司來說,事情並不如願。提交的主題未被選中;即使被選中,發言內容也往往顯得像是無感的銷售推銷。
要被選中發言並在機會來臨時表現出色,需要什麼呢?本書帶您深入會議過程的幕後,展示如何提交、計劃和呈現一場重要的演講。活動組織者 Alistair Croll 根據他在各種會議上的經驗,提供了許多範例,包括 O'Reilly 的 Strata、Velocity、Web2Expo 和 TOC 會議。
- 學習 11 項幫助您的提交脫穎而出的要素,以及 11 項會讓您的提交被淘汰的要素
- 探索您的提案在被接受之前必須克服的障礙
- 根據會議的主題和主題量身定制您的演講
- 發現為什麼在您的簡報中使用圖片比文字更有效
- 通過在演講前、演講中和演講後與觀眾互動來實現您的商業目標