Lean Analytics: Use Data to Build a Better Startup Faster (Hardcover)
Alistair Croll, Benjamin Yoskovitz
- 出版商: O'Reilly
- 出版日期: 2013-04-16
- 售價: $1,550
- 貴賓價: 9.5 折 $1,473
- 語言: 英文
- 頁數: 436
- 裝訂: Hardcover
- ISBN: 1449335675
- ISBN-13: 9781449335670
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相關分類:
大數據 Big-data、Data Science
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相關翻譯:
精益數據分析 珍藏版 (簡中版)
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其他版本:
Lean Analytics: Use Data to Build a Better Startup Faster
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相關主題
商品描述
Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.
Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the One Metric That Matters to your business right now gives you the focus you need to move ahead--and the discipline to know when to change course.
Written by Alistair Croll (Coradiant, CloudOps, Startupfest) and Ben Yoskovitz (Year One Labs, GoInstant), the book lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Packed with over 30 case studies, and based on a year of interviews with over a hundred founders and investors, the book is an invaluable, practical guide for Lean Startup practitioners everywhere.
商品描述(中文翻譯)
馬克·安德里森曾經說過「不存在的市場不在乎你有多聰明」。無論你是一個創業者試圖顛覆一個行業，還是一個內部創業家試圖從內部引發變革，你最大的風險是建造一個沒有人想要的東西。
《精益分析》可以幫助你。通過在成長過程中進行測量和分析，你可以驗證問題是否真實存在，找到合適的客戶，並決定要建造什麼、如何盈利以及如何傳播信息。專注於你的業務當下最重要的一個指標，讓你有所依據地前進，並且有紀律地知道何時改變方向。
本書由阿利斯泰爾·克羅爾（Coradiant、CloudOps、Startupfest）和本·約斯科維茨（Year One Labs、GoInstant）合著，提供了從最初的想法到產品/市場適應以及更遠的旅程的實用、經過驗證的步驟。書中包含了30多個案例研究，並基於一年時間對100多位創業者和投資者進行的訪談，是一本對精益創業實踐者來說無價的實用指南。
