Mobile Persuasion Design: Changing Behaviour by Combining Persuasion Design with Information Design (Human–Computer Interaction Series)
暫譯: 行動說服設計:結合說服設計與資訊設計改變行為(人機互動系列)
Aaron Marcus
- 出版商: Springer
- 出版日期: 2018-02-21
- 售價: $5,430
- 貴賓價: 9.5 折 $5,159
- 語言: 英文
- 頁數: 659
- 裝訂: Paperback
- ISBN: 1447169875
- ISBN-13: 9781447169871
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商品描述
Mobile Persuasion Design presents ten conceptual design projects (or ‘Machines’) for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people’s behaviour.
Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people’s wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits.
In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.
商品描述(中文翻譯)
《行動說服設計》提出了十個概念設計專案(或稱為「機器」),針對新的行動應用程式(智慧型手機或平板電腦搭配網頁入口)結合說服理論與資訊設計,以改變人們的行為。
本書探討環境、健康、學習和幸福等領域,尋找將人們的需求與願望結合的方式,以製作簡單、可用且令人渴望的行動應用程式。採用以使用者為中心的設計方法,運用使用者體驗(UX)方法、深入的案例研究和市場分析,了解現代使用者對行動應用程式的需求。透過應用說服理論和資訊架構等概念,尋找滿足這些需求並積極改變使用者習慣的方法。
在2011年,綠色、健康和金錢機器在維也納舉辦的國際資訊設計學會主辦的國際競賽中獲得設計獎。