Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management

Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their projects. It is intended as an implementation roadmap for the business and technical representatives leading or engaged in a project.

The book covers the capabilities of Microsoft Dynamics CRM, both in the traditional functional areas of sales, marketing, and service and as an applications framework for XRM deployments. The book demonstrates Microsoft CRM best practices for design, configuration, and development. Through real–world solutions and exercises, you will be given the confidence and expertise to deliver an implementation that provides long–term success for your organization.

What you’ll learn

• How to choose an implementation model (live, hosted, on–premise) appropriate for your circumstances
• Design and configuration best practices for each of the traditional functional areas of sales, marketing, and service
• When and how to develop and extend the Microsoft Dynamics CRM application platform
• Real–world solutions that can be applied to your projects
• How to ensure your solution evolves with your organization’s needs and provides long–term business value