Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness
暫譯: 錯誤診斷：醫療健康中的錯誤資訊疾病的診斷與治療

Nayyar, Geeta, Castles, Tom, Murtha, Jack

Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness
  • 出版商: Wiley
  • 出版日期: 2025-08-26
  • 售價: $890
  • 貴賓價: 9.5 折 $846
  • 語言: 英文
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1394359888
  • ISBN-13: 9781394359882

    • 尚未上市，無法訂購

相關主題

商品描述

Save lives and improve public health by countering misinformation

In Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness, a team of health misinformation experts delivers a first-hand account of the dangers posed by false narratives and snake oil in the face of deadly healthcare crises, like the COVID-19 pandemic. In the book, you'll explore the challenges facing those who fight to restore truth to a place of primacy in the United States healthcare system, the strategies they use, and the lessons you can draw from their real-world stories.

Through interviews with healthcare leaders on the frontlines of the COVID-19 pandemic and an intuitive discussion of contemporary academic research, the authors highlight issues of critical importance in the quest to bring accurate information to the American public. You'll also find:

  • An exhortation to healthcare professionals to take up the cause of countering misinformation as if their lives and livelihoods depend on it
  • A compelling portrait of the seriousness of the information predicament in which we currently find ourselves
  • Actionable, practical strategies for countering misinformation in today's information ecosystem

Perfect for clinicians, public health leaders, health-tech leaders, and health marketers, Dead Wrong will also earn a place in the libraries of media professionals and community leaders with an interest in keeping the American public healthy and vibrant.

商品描述(中文翻譯)

拯救生命並改善公共健康，對抗錯誤資訊

在Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness中，一組健康錯誤資訊專家提供了對於在致命的醫療危機（如COVID-19疫情）面前，虛假敘事和江湖醫術所帶來的危險的第一手報告。在這本書中，您將探索那些努力將真相恢復至美國醫療系統首要地位的鬥士所面臨的挑戰、他們所使用的策略，以及您可以從他們的真實故事中汲取的教訓。

通過與在COVID-19疫情前線的醫療領導者的訪談，以及對當代學術研究的直觀討論，作者突顯了在將準確資訊帶給美國公眾的過程中至關重要的問題。您還會發現：

  • 呼籲醫療專業人員將對抗錯誤資訊的事業視為關乎他們的生命和生計
  • 對我們當前所處的資訊困境的嚴重性進行引人注目的描繪
  • 在當今資訊生態系統中對抗錯誤資訊的可行且實用的策略

這本書非常適合臨床醫生、公共衛生領導者、健康科技領導者和健康行銷人員，Dead Wrong也將在對保持美國公眾健康和活力感興趣的媒體專業人士和社區領導者的圖書館中佔有一席之地。

作者簡介

GEETA NAYYAR, MD, MBA, is a nationally recognized healthcare technology leader who has served as chief medical officer for Salesforce and AT&T. She has been featured on CNN, CBS, and ABC.

TOM CASTLES and JACK MURTHA are the founders of Map Change, a thought leadership agency specializing in healthcare and technology. Their work has advanced the industry's top companies and innovators.

作者簡介(中文翻譯)

GEETA NAYYAR, MD, MBA 是一位全國知名的醫療科技領導者，曾擔任 Salesforce 和 AT&T 的首席醫療官。她曾在 CNN、CBS 和 ABC 等媒體上亮相。

TOM CASTLES 和 JACK MURTHA 是 Map Change 的創辦人，這是一家專注於醫療和科技的思想領導機構。他們的工作推動了行業內頂尖公司和創新者的發展。

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