Become a Great Data Storyteller: Learn How You Can Drive Change with Data
暫譯: 成為優秀的數據故事講述者:學習如何利用數據推動變革
Lo Duca, Angelica
- 出版商: Wiley
- 出版日期: 2025-02-11
- 定價: $1,580
- 售價: 9.0 折 $1,422
- 語言: 英文
- 頁數: 272
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1394283318
- ISBN-13: 9781394283316
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相關分類:
Data-visualization、行銷/網路行銷 Marketing
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商品描述
Unlock the power of data storytelling to create change
Become a Great Data Storyteller: Learn How You Can Drive Change with Data is a transformational journey guided by author and researcher Angelica Lo Duca. This insightful guide challenges the conventional approach to data visualization by emphasizing the creation of compelling data stories. With a focus on understanding the audience's needs, this book offers a unique value proposition: teaching you how to weave raw data into engaging, narrative-driven presentations that can significantly impact decision-making and generate organizational change.
The author masterfully demonstrates the process of building a data story, from creating relatable characters with clear objectives to tailoring these narratives for specific audiences. You'll discover your role as a narrative guide, learning how to employ the power of context to make your data-driven stories not just informative but captivating. This book sets itself apart by focusing on the human aspect of data storytelling, ensuring your narratives resonate deeply with your audience.
In the book, you'll:
- Learn to craft engaging data narratives that go beyond charts and graphs, making your presentations memorable and impactful
- Tailor your data stories to meet the specific needs and interests of your audience, enhancing understanding and engagement
- Position yourself as a pivotal guide in your data stories, using context to turn data into powerful narratives that drive action
For anyone looking to elevate their data presentation skills from ordinary to extraordinary, Become a Great Data Storyteller offers the tools and insights you need. Whether you're a professional seeking to influence decision-making or simply passionate about the art of data, this book is your roadmap to becoming an impactful storyteller. Take the first step towards transforming your data into compelling stories that inspire change. Order your copy today and start changing the way you communicate.
商品描述(中文翻譯)
釋放數據敘事的力量以創造變革
成為偉大的數據敘事者:學習如何利用數據推動變革 是由作者及研究者 Angelica Lo Duca 指導的轉型之旅。這本深具洞察力的指南挑戰了傳統的數據視覺化方法,強調創造引人入勝的數據故事。該書專注於理解觀眾的需求,提供了一個獨特的價值主張:教你如何將原始數據編織成引人入勝、以敘事為驅動的演示,這能顯著影響決策並促進組織變革。
作者巧妙地展示了構建數據故事的過程,從創建具有明確目標的相關角色到為特定觀眾量身定制這些敘事。你將發現自己作為敘事指導者的角色,學習如何利用上下文的力量,使你的數據驅動故事不僅具資訊性,還能引人入勝。這本書的獨特之處在於專注於數據敘事的人性面向,確保你的敘事能深刻共鳴於觀眾。
在這本書中,你將:
- 學會創作引人入勝的數據敘事,超越圖表和圖形,使你的演示令人難忘且具影響力
- 根據觀眾的特定需求和興趣量身定制你的數據故事,增強理解和參與感
- 將自己定位為數據故事中的關鍵指導者,利用上下文將數據轉化為推動行動的強大敘事
對於任何希望將數據演示技能從普通提升到非凡的人來說,成為偉大的數據敘事者 提供了所需的工具和見解。無論你是希望影響決策的專業人士,還是對數據藝術充滿熱情的人,這本書都是你成為有影響力的敘事者的路線圖。邁出第一步,將你的數據轉化為激勵變革的引人入勝的故事。今天就訂購你的副本,開始改變你的溝通方式。
作者簡介
ANGELICA LO DUCA is a data specialist and researcher at the Institute of Informatics and Telematics of the National Research Council in Italy. She is also an adjunct professor of Data Journalism at the University of Pisa. She frequently presents and speaks at national and international conferences and events about data storytelling, data science, data journalism, data engineering, and web applications.
作者簡介(中文翻譯)
ANGELICA LO DUCA 是義大利國家研究委員會資訊與電信研究所的數據專家和研究員。她同時也是比薩大學數據新聞學的兼任教授。她經常在國內外的會議和活動中發表演講,主題涵蓋數據故事講述、數據科學、數據新聞學、數據工程和網頁應用程式。