The Two But Rule: Turn Negative Thinking Into Positive Solutions

The Two But Rule: Turn Negative Thinking Into Positive Solutions, is a groundbreaking book that will revolutionize the way teams approach problem solving and innovation in today's complex world.

It will also make you laugh hard enough to shoot milk out your nose.

With a blend of humor and stories from the realms of technology, entrepreneurship, and history, The Two But Rule's approach to Momentum Thinking will help you embrace contrary viewpoints, break through avoidance patterns, and overcome inertia in everything, from changing careers and starting a business to tackling the biggest challenges facing humanity.

To do that, veteran tech executive John Wolpert is here to reacquaint you with your biggest asset for innovation, one that has been lost in a world stuck between the extremes of obstinate negativity and toxic positivity.

Why is this crucial for you? Because the world isn't getting less complex or uncertain. You're going to need a way to find clarity amid chaos, see opportunities where others see dead ends, and make connections in a world that seems more divided than ever.

The Two But Rule is for anyone facing tough choices and challenging relationships in their personal and professional lives.

It's a way out of endless circular arguments, and it's an indispensable resource for those who intend to build things that work and solve problems--without piling a dozen more on top.

If you're a leader, innovator, scientist or student...in government, academia, high tech, or nonprofits...running an enterprise, a startup or a local coffee shop...this book is for you.