E-Commerce 2021-2022: Business. Technology. Society, 17/e (GE-Paperback)

Kenneth C. Laudon,Carol Guercio Traver

E-Commerce 2021-2022: Business. Technology. Society, 17/e (GE-Paperback)
  • 出版商: Pearson FT Press
  • 出版日期: 2022-01-01
  • 售價: $1,420
  • 貴賓價: 9.8 折 $1,392
  • 語言: 繁體中文
  • 頁數: 910
  • ISBN: 1292409312
  • ISBN-13: 9781292409313
  • 相關分類: 電子商務 E-commerce

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商品描述

The most up-to-date, comprehensive overview of e-commerce today.

Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

作者簡介

作者：Kenneth C. Laudon
現職︰New York University

作者：Carol Guercio Traver
現職：Azimuth Interactive, Inc.

目錄大綱

PART Ⅰ: INTRODUCTION TO E-COMMERCE
Ch 1 Introduction to E-commerce
Ch 2 E-commerce Business Strategies

PART Ⅱ: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
Ch 3 E-commerce Infrastructure
Ch 4 Building an E-commerce Presence
Ch 5 E-commerce Security and Payment Systems

PART Ⅲ: BUSINESS CONCEPTS AND SOCIAL ISSUES
Ch 6 E-commerce Marketing and Advertising
Ch 7 Social, Mobile, and Local Marketing
Ch 8 Ethical, Social, and E-commerce

PART Ⅳ: E-COMMERCE IN ACTION
Ch 9 E-commerce Retail and Services
Ch10 Online Media
Ch11 Online Communities
Ch12 B2B E-commerce

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