Business Communication Essentials, 8/e (GE-Paperback)

本書序言

·    The Future of Communication takes a look at innovative technologies that are reshaping business communication, including real-time translation, haptic communication, virtual and augmented reality, gestural computing, and automated emotion recognition.
·    Each chapter opens with insights from a successful professional, emphasizing concepts and valuable skills that students will explore.
·    Revised annotations in model document before/after pairs make it easier for students to see the specific changes made to transform ineffective messages into effective ones.

本書特色

·    New - The Future of Communication takes a look at innovative technologies that are reshaping business communication, including real-time translation, haptic communication, virtual and augmented reality, gestural computing, and automated emotion recognition.
·    New - Each chapter opens with insights from a successful professional, emphasizing concepts and valuable skills that students will explore.
·    Updated - Revised annotations in model document before/after pairs make it easier for students to see the specific changes made to transform ineffective messages into effective ones.
Optimized organization helps engage students
·    New - With a heavy emphasis on business English improvement, the text provides students with a full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media.
·    New - Nearly 70 new or substantially revised figures with 66 annotated model documents, 27 examples of mobile communication in business communication, and 25 examples of social media have been added.
·    New - More than 80 questions and student activities are new; one-third of the communication cases are new.
Invaluable instructor resources
·    A modular organization empowers instructors to adapt the text to their own learning objectives.
·    An email hotline provides immediate answers to any questions or concerns instructors may have.
·    An Instructor Resource Center provides technical support and downloadable content, including the Instructor’s Resource Manual, Test Bank, TestGen® Computerized Test Bank, and PowerPoint presentations.