Economics, 23/e (Paperback)
暫譯: 經濟學，第23版（平裝本）

Campbell R. McConnell,Stanley L. Brue,Sean M. Flynn

Economics, 23/e (Paperback)
  • 出版商: McGraw-Hill Education
  • 出版日期: 2023-01-01
  • 售價: $1,680
  • 貴賓價: 9.8 折 $1,646
  • 語言: 英文
  • 頁數: 876
  • ISBN: 1266106847
  • ISBN-13: 9781266106842
  • 相關分類: 經濟學 Economy

    • 下單後立即進貨 (約5~7天)

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Optimize your outcomes. With McConnell/Brue/Flynn, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This product’s modern approach makes learning and applying economics easier for instructors and students alike. From real-life examples to cutting-edge digital learning resources, such as interactive graphs, Adaptive Learning Assignments and much more, McConnell offers a student-centered learning environment that presents the subject matter in new and engaging ways. For instructors, a fully supportive teaching package does the heavy lifting so you can focus on what you love.

商品描述(中文翻譯)

優化您的成果。使用 McConnell/Brue/Flynn，改善成果從未如此簡單。如果有機會讓您選擇更努力或更聰明地工作，您會選擇哪一個？這本書的現代方法使得經濟學的學習和應用對於教師和學生來說都變得更加容易。從現實生活中的例子到尖端的數位學習資源，例如互動圖表、自適應學習作業等，McConnell 提供了一個以學生為中心的學習環境，以全新且引人入勝的方式呈現學科內容。對於教師來說，完整的教學套件承擔了繁重的工作，讓您可以專注於您所熱愛的事物。

作者簡介

作者：Campbell R. McConnell
現職：University of Nebraska

作者：Stanley L. Brue
現職：Pacific Lutheran University

作者：Sean M. Flynn
現職：Scripps College

作者簡介(中文翻譯)

作者：Campbell R. McConnell
現職：內布拉斯加大學

作者：Stanley L. Brue
現職：太平洋路德大學

作者：Sean M. Flynn
現職：斯克里普斯學院

目錄大綱

PART I: INTRODUCTION TO ECONOMICS AND THE ECONOMY
Ch 1 Limits, Alternatives, and Choices
Ch 2 The Market System and the Circular Flow

PART II: PRICE, QUANTITY, AND EFFICIENCY
Ch 3 Demand, Supply, and Market Equilibrium
Ch 4 Market Failures Caused by Externalities and Asymmetric Information
Ch 5 Public Goods, Public Choice, and Government Failure

PART III: CONSUMER BEHAVIOR
Ch 6 Elasticity
Ch 7 Utility Maximization
Ch 8 Behavioral Economics

PART IV: MICROECONOMICS OF PRODUCT MARKETS
Ch 9 Businesses and the Costs of Production
Ch10 Pure Competition
Ch11 Pure Monopoly
Ch12 Monopolistic Competition
Ch13 Oligopoly and Strategic Behavior
Ch14 Internet Oligopoly: Networks and Platforms
Ch15 Technology, R&D, and Efficiency

PART V: MICROECONOMICS OF RESOURCE MARKETS AND GOVERNMENT
Ch16 The Demand for Resources
Ch17 Wage Determination
Ch18 Rent, Interest, and Profit
Ch19 Environmental Economics
Ch20 Public Finance: Expenditures and Taxes

PART VI: MICROECONOMIC ISSUES AND POLICIES
Ch21 Antitrust Policy and Regulation
Ch22 Agriculture: Economics and Policy
Ch23 Income Inequality, Poverty, and Discrimination
Ch24 Health Care
Ch25 Immigration

PART VII: GDP, GROWTH, AND INSTABILITY
Ch26 An Introduction to Macroeconomics
Ch27 Measuring Domestic Output and National Income
Ch28 Economic Growth
Ch29 Business Cycles, Unemployment, and Inflation

PART VIII: MACROECONOMIC MODELS AND FISCAL POLICY
Ch30 Basic Macroeconomic Relationships
Ch31 The Aggregate Expenditures Model
Ch32 Aggregate Demand and Aggregate Supply
Ch33 Fiscal Policy, Deficits, and Debt

PART VX: MONEY, INTEREST RATES, AND MONETARY POLICY
Ch34 Money, the Federal Reserve, and Interest Rates
Ch35 Monetary Policy, GDP, and the Price Level
Ch36 Financial Economics

PART X: EXTENSIONS AND ISSUES
Ch37 Extending the Analysis of Aggregate Supply
Ch38 Current Issues in Macro Theory and Policy

PART XI: INTERNATIONAL ECONOMICS
Ch39 International Trade
Ch40 The Balance of Payments, Exchange Rates, and Trade Deficits
Ch41 The Economics of Developing Countries

目錄大綱(中文翻譯)

PART I: INTRODUCTION TO ECONOMICS AND THE ECONOMY

Ch 1 Limits, Alternatives, and Choices

Ch 2 The Market System and the Circular Flow



PART II: PRICE, QUANTITY, AND EFFICIENCY

Ch 3 Demand, Supply, and Market Equilibrium

Ch 4 Market Failures Caused by Externalities and Asymmetric Information

Ch 5 Public Goods, Public Choice, and Government Failure



PART III: CONSUMER BEHAVIOR

Ch 6 Elasticity

Ch 7 Utility Maximization

Ch 8 Behavioral Economics



PART IV: MICROECONOMICS OF PRODUCT MARKETS

Ch 9 Businesses and the Costs of Production

Ch10 Pure Competition

Ch11 Pure Monopoly

Ch12 Monopolistic Competition

Ch13 Oligopoly and Strategic Behavior

Ch14 Internet Oligopoly: Networks and Platforms

Ch15 Technology, R&D, and Efficiency



PART V: MICROECONOMICS OF RESOURCE MARKETS AND GOVERNMENT

Ch16 The Demand for Resources

Ch17 Wage Determination

Ch18 Rent, Interest, and Profit

Ch19 Environmental Economics

Ch20 Public Finance: Expenditures and Taxes



PART VI: MICROECONOMIC ISSUES AND POLICIES

Ch21 Antitrust Policy and Regulation

Ch22 Agriculture: Economics and Policy

Ch23 Income Inequality, Poverty, and Discrimination

Ch24 Health Care

Ch25 Immigration



PART VII: GDP, GROWTH, AND INSTABILITY

Ch26 An Introduction to Macroeconomics

Ch27 Measuring Domestic Output and National Income

Ch28 Economic Growth

Ch29 Business Cycles, Unemployment, and Inflation



PART VIII: MACROECONOMIC MODELS AND FISCAL POLICY

Ch30 Basic Macroeconomic Relationships

Ch31 The Aggregate Expenditures Model

Ch32 Aggregate Demand and Aggregate Supply

Ch33 Fiscal Policy, Deficits, and Debt



PART VX: MONEY, INTEREST RATES, AND MONETARY POLICY

Ch34 Money, the Federal Reserve, and Interest Rates

Ch35 Monetary Policy, GDP, and the Price Level

Ch36 Financial Economics



PART X: EXTENSIONS AND ISSUES

Ch37 Extending the Analysis of Aggregate Supply

Ch38 Current Issues in Macro Theory and Policy



PART XI: INTERNATIONAL ECONOMICS

Ch39 International Trade

Ch40 The Balance of Payments, Exchange Rates, and Trade Deficits

Ch41 The Economics of Developing Countries

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