Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

Rossman, John

Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader

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商品描述

The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to "think like Amazon" and succeed in the digital age. "What would Jeff do?" Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know "the secret" behind Amazon's historic success. In this step-by-step guide, he provides 50 1/2 answers drawn from his experience as an Amazon executive--and shows today's business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody's business. Learn how to:
-Move forward to get back to Day 1--and change the status quo.-Become a platform company--with the right platform strategy.-Create customer obsession--and grant your customers superpowers.-Experiment, fail, rinse, and repeat.-Decentralize your way to digital greatness.-Master the magic of small autonomous teams.-Avoid the trap of past positions.-Make better and faster decisions.-Use metrics to create a culture of accountability and innovation-Use AI and the Internet of Things to reinvent customer experiences.
In addition to these targeted strategies, you'll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You'll understand the unique mindset and inner workings that drive Amazon's operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, you'll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know.
If you want to compete and win in the digital era, you have to Think Like Amazon.

商品描述(中文翻譯)

這本書由前亞馬遜高管撰寫，他在亞馬遜推出並擴大了亞馬遜市場，提供了一本關於如何「像亞馬遜一樣思考」並在數位時代取得成功的最終指南。

「如果是Jeff，他會怎麼做？」自從離開亞馬遜後，John Rossman被許多高管問到這個問題，他們想知道亞馬遜歷史性成功背後的「秘密」。在這本逐步指南中，他提供了50個半答案，這些答案來自他作為亞馬遜高管的經驗，並向當今的商業領袖展示如何像亞馬遜一樣思考、像貝佐斯一樣制定策略，並像沒有人一樣擊敗競爭對手。學習如何：

- 前進以回到第一天，改變現狀。
- 成為一家平台公司，擁有正確的平台策略。
- 創造顧客狂熱，賦予顧客超能力。
- 實驗、失敗、洗滌並重複。
- 通過分散化實現數位卓越。
- 掌握小型自治團隊的魔力。
- 避免過去立場的陷阱。
- 做出更好且更快的決策。
- 使用指標創造責任和創新的文化。
- 使用人工智慧和物聯網重新創造顧客體驗。

除了這些有針對性的策略，你還將獲得一個罕見的內部洞察，了解Jeff Bezos和亞馬遜如何以非常一致的方式進行創新、探索新市場並激發新的增長。你將了解到驅動亞馬遜運營卓越的獨特心態和內部運作方式，從其對新數位市場的從頭開始的方法到其對創新的非傳統態度。在這過程中，你將學到一些具有改變遊戲規則的策略，這些策略使亞馬遜在競爭激烈的數位世界中脫穎而出。這些策略包括可行的想法，你可以用來改變企業文化，將業務擴展到數位領域，並成為顧客痴迷的平台公司。Rossman還提供了對最新技術、電子商務營銷、網絡文化和物聯網破壞的寶貴見解，這些只有亞馬遜內部人才會知道。

如果你想在數位時代競爭並取得勝利，你必須「像亞馬遜一樣思考」。

作者簡介

John Rossman was an executive at Amazon, where he launched and scaled the Marketplace business, which now accounts for more than 50 percent of all units sold at Amazon.com. He also led the enterprise services business, with responsibilities for Target.com, NBA.com, Toys R Us, and other top brands. He now heads Rossman Partners, a niche business advisory firm that helps clients succeed and thrive in the digital era. Rossman has worked with The Gates Foundation, Microsoft, Nordstrom, Target, Walmart, and many others. He is highly sought after for expert commentary regarding Amazon by global news media, such as the New York Times, CNBC, and Bloomberg, among others.

作者簡介(中文翻譯)

John Rossman曾是亞馬遜的高管，他推出並擴展了Marketplace業務，該業務現在佔亞馬遜網站銷售單位的50%以上。他還領導了企業服務業務，負責Target.com、NBA.com、Toys R Us和其他知名品牌。他現在擔任Rossman Partners的負責人，這是一家專注於協助客戶在數字時代取得成功的專業咨詢公司。Rossman曾與蓋茨基金會、微軟、諾德斯特龍、塔吉特和沃爾瑪等眾多機構合作。他在全球新聞媒體中廣受追捧，被邀請就亞馬遜發表專業評論，包括《紐約時報》、《CNBC》和《彭博社》等。

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