International Business, 3/e (Paperback)
暫譯: 國際商務（第三版，平裝本）

本書序言

●New section on Uncertain Global Business Landscape and Re-Globalization Debate.
●New focus on National Systems of Political Economy.
●Emphasis on post-COVID-19 pandemic changes such as digital transformation and emerging global supply-chain strategies.
●New case studies including one on diversity, equity and inclusion.
●New features such as caselets and exhibits covering the recent developments in the world such as McDonald's kosher menu in Israel, solar mamas of Sudan, and evolution of Islamic banking in Tanzania.

本書特色

With the incisive and comprehensive exploration of international business in the modern world, in this edition of International Business, an accomplished team of educators and business practitioners delivers a revitalized approach to the discipline that brings international business to life. This edition of the book includes one-of-a-kind chapters on sustainability, poverty, and innovation, as well as explorations of the COVID-19 pandemic and its effects on commerce, the business implications of social and civic justice, race, and inequality debates, and new case studies including one on equity, diversity, and inclusion at Microsoft. The book efficiently prepares students for the global economy and transforms the authors’ impressive international experience at multinational corporations into an indispensable pedagogical resource.

This international adaptation further strengthens the bond between the readers and the contemporary world of international business through the introduction of new case studies, caselets, illustrations, and exhibits related to India–Australia bilateral trade association, solar mamas of Sudan, evolution of Islamic banking in Tanzania, McDonald's kosher menu in Israel, and so on. It takes us through the emerging factors affecting the international business such as digital transformation and global supply-chain strategies post COVID-19. Critical thinking questions added at the end of each chapter will encourage the students to think analytically and delve deeper into the topic.